eduardo smith - pinpointing sustainable growth and new revenues
TRANSCRIPT
Pinpointing sustainable growth and new revenue
strategies
Eduardo SmithVice PresidentRBS GroupBrazil
PINPOINTING SUSTAINABLE GROWTH PINPOINTING SUSTAINABLE GROWTH AND NEW REVENUE STRATEGIESAND NEW REVENUE STRATEGIES
WAN/IFRA
EDUARDO SMITHVP GRUPO RBS
GRUPO RBS BRAZIL
LARGESTmedia group in Brazil.3rd
THOUSANDemployees
6.5
21 TV STATIONS 8 DAILY
NEWSPAPERS
25 RADIOSTATIONS 11 DIGITAL
OPERATIONS
Executive Education Center ● Publishing House
Mobile Marketing ● Logistics Services
Music Label ● Live Entertainment Production
Agribusiness TV Channel ● Philantropic Institutions
NEWSPAPERpublisher2nd
SUSTAINING GROWTHMEDIA AND COMMUNICATION
new approach to old business ancillary business digital
REINVENT TRADITIONAL REINVENT TRADITIONAL BUSINESS TO POSTPONE ITS BUSINESS TO POSTPONE ITS REVENUE DOWNFALLREVENUE DOWNFALL
◌ Quantitative marketing◌ Small clients◌ CRM◌ Constant product updates◌ Sales channels
LEVERAGE THE LEVERAGE THE INFRASTRUCTURE TO MAKE INFRASTRUCTURE TO MAKE MORE REVENUES AND PROFITSMORE REVENUES AND PROFITS
INCORPORATE DIGITAL INCORPORATE DIGITAL THINKING THROUGHOUT THE THINKING THROUGHOUT THE ORGANIZATIONORGANIZATION
◌ Logistics◌ Print◌ Database Marketing◌ Publishing◌ Events
◌ Think different, think through the consumer perspective
◌ New people = new ideas◌ Technology and content◌ Digital paid-content◌ Classifieds online
DIGITAL PURE PLAYINDEPENDENT COMPANY
GROWTH THROUGH ACQUISITIONS CHALLENGES
• Acquisition of several companies
since 2008
• Independent structure different
mindset
• Understand what you want from a
target (product, people, clients)
• Be flexible in deal making to reflect
your goals
• Choose the right partners
• Align incentives with your partners
• M&A is not only finance
• Manage partners and a portfolio of
companies
• Deal with failure