general_presentationapril2011
Post on 23-Mar-2016
212 Views
Preview:
DESCRIPTION
TRANSCRIPT
© Fairtrade 2010
FAIRTRADE a unique system
for CSR
3
What is Fairtrade?
How does it work?
What does it mean for for farmers?
What does it mean for the consumer?
© Fairtrade 2010
What is FAIRTRADE?
4
Vision: A world in which all producers can enjoy secure and sustainable livelihoods, fulfill their potential and decide on their future
Mission: The mission of Fairtrade Labeling is to connect consumers and disadvantaged producers through a label which guarantees fairer trade conditions, thus providing more capacity for disadvantaged producers to combat poverty by themselves, strengthen their position and take more control over their future
© Fairtrade 2010
What is FAIRTRADE?
5
KEY ELEMENTS: Trade not aid - Millennium development
goals – poverty reduction Target group family farmers - Over 1
Billion people living with less than 2 dollar/day – 70% are farmers
© Fairtrade 2010
What is FAIRTRADE?
6
HISTORY:
Fairtrade system exists since 1955 – in each country rooted in civil society movements
Label created in 1988 – Fairtrade Labelling Organisation as a central body since 1997
© Fairtrade 2010
What is FAIRTRADE? POVERTY REDUCTION - TRADE NOT AID – PEOPLE-PROFIT-PLANET Income – long term trading relations – prefinancing Social criteria Ecological criteria
7
• Our focus lies on empowerment
• Control and certification is merely an instrument
© Fairtrade 2010 8
• Garanteed minimum price + premium to invest in quality and community
• sustainable production system (social and ecological criteria) • Better organisation and well informed producers
FAIRTRADE Max Havelaar
© Fairtrade 2010 10
Max Havelaar B
Producer Exporter Processor Consumer Licensee Importer
ISO 65 : GARANTEE OF QUALITY!
FAIRTRADE Max Havelaar Control and financement of the supply chain
- At least min price + premium
- prefinancing
Controle and Certification by Fair Trade Labelling International – FLO-Cert
© Fairtrade 2010 11 11
> 1.5 Mio producers in the system
> 7.5 Mio people who benefit directly
FAIRTRADE Max Havelaar Impact in the South
© Fairtrade 2010
FAIRTRADE Max Havelar
Worldwide
12
AFN
CLAC
NAP
Working with farmer networks
across 3 continents & 58 countries
20 Labelling Initiatives
© Fairtrade 2010 13 13
• est retail value: 4 Billion Euro
• more than 10.000 products
• more than 2000 registered traders
• Fairtrade (CH): • market share bananas: over 50% • market share cut flowers: over 30%
FAIRTRADE Max Havelaar Success in our markets
© Fairtrade 2010 15
FAIRTRADE Max Havelaar: Focus on
agricultural products
Food (16) Bananas and fresh fruit Biscuits and waffles Candies Cocoa/ chocolate Coffee Fruit juice Honey Ice cream Jam Soft drinks Rice Sirops Sugar Tea Wine Soy products
Non-food (3) Cotton/ textile Cosmetics Flowers
© Fairtrade 2010 20
• 1,200 producer organisations Fairtrade certified
• 3 million disadvantaged producers in Fairtrade, benefiting up to 15 million people
• 50% Fairtrade certified produce is organic
• Breaking out of the niche in all markets – readily available/accessible in the retail
Scaling Up Our Business & Our Principles: Goals for 2013
© Fairtrade 2010
What is Fairtrade in a few words?
22
The largest ethical certification system in the world with the aim to contribute to sustainable development in the South
A unique and open system accessible to all actors based on three pillars: economical, ecological, social.
Benefits 7.5 million people including family members in 59 counties
Fairtrade certified products are sold in over 20 countries.
A business oportunity for brands and retailers
top related