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Onboarding Session 8/2/11

Lily Deforce – Max Havelaar

Onboarding Session

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PART ONE Fairtrade & Max Havelaar

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FAIRTRADE a unique system

for CSR

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What is Fairtrade?

How does it work?

What does it mean for for farmers?

What does it mean for the consumer?

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What is FAIRTRADE?

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Vision: A world in which all producers can enjoy secure and sustainable livelihoods, fulfill their potential and decide on their future

Mission: The mission of Fairtrade Labeling is to connect consumers and disadvantaged producers through a label which guarantees fairer trade conditions, thus providing more capacity for disadvantaged producers to combat poverty by themselves, strengthen their position and take more control over their future

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What is FAIRTRADE?

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KEY ELEMENTS:   Trade not aid - Millennium development

goals – poverty reduction   Target group family farmers - Over 1

Billion people living with less than 2 dollar/day – 70% are farmers

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What is FAIRTRADE?

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HISTORY:

  Fairtrade system exists since 1955 – in each country rooted in civil society movements

  Label created in 1988 – Fairtrade Labelling Organisation as a central body since 1997

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What is FAIRTRADE? POVERTY REDUCTION - TRADE NOT AID – PEOPLE-PROFIT-PLANET  Income – long term trading relations – prefinancing  Social criteria  Ecological criteria

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•  Our focus lies on empowerment

•  Control and certification is merely an instrument

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•  Garanteed minimum price + premium to invest in quality and community

•  sustainable production system (social and ecological criteria) •  Better organisation and well informed producers

FAIRTRADE Max Havelaar

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Investment of the Fairtrade premium

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Max Havelaar B

Producer Exporter Processor Consumer Licensee Importer

ISO 65 : GARANTEE OF QUALITY!

FAIRTRADE Max Havelaar Control and financement of the supply chain

- At least min price + premium

-  prefinancing

Controle and Certification by Fair Trade Labelling International – FLO-Cert

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> 1.5 Mio producers in the system

> 7.5 Mio people who benefit directly

FAIRTRADE Max Havelaar Impact in the South

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FAIRTRADE Max Havelar

Worldwide

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AFN

CLAC

NAP

Working with farmer networks

across 3 continents & 58 countries

20 Labelling Initiatives

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•  est retail value: 4 Billion Euro

•  more than 10.000 products

•  more than 2000 registered traders

• Fairtrade (CH): •  market share bananas: over 50% •  market share cut flowers: over 30%

FAIRTRADE Max Havelaar Success in our markets

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International Market Evolution

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FAIRTRADE Max Havelaar: Focus on

agricultural products

  Food (16)   Bananas and fresh fruit   Biscuits and waffles   Candies   Cocoa/ chocolate   Coffee   Fruit juice   Honey   Ice cream   Jam   Soft drinks   Rice   Sirops   Sugar   Tea   Wine   Soy products

  Non-food (3)   Cotton/ textile   Cosmetics   Flowers

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PART THREE

Fairtrade in Belgium

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160 brands with Fairtrade mark in Belgium (1)

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160 brands with Fairtrade mark in Belgium (2)

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Our dreams and objectives

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•  1,200 producer organisations Fairtrade certified

•  3 million disadvantaged producers in Fairtrade, benefiting up to 15 million people

•  50% Fairtrade certified produce is organic

•  Breaking out of the niche in all markets – readily available/accessible in the retail

Scaling Up Our Business & Our Principles: Goals for 2013

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In summary

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What is Fairtrade in a few words?

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 The largest ethical certification system in the world with the aim to contribute to sustainable development in the South

 A unique and open system accessible to all actors based on three pillars: economical, ecological, social.

 Benefits 7.5 million people including family members in 59 counties

 Fairtrade certified products are sold in over 20 countries.

 A business oportunity for brands and retailers