general mills

Company History

• Formed in 1880 by Cadwallader C. Washburn

• Betty Crocker, a fictitious character created by general mills in 1921

• 1928 General Mills is incorporated • Held a teleconference with stock

holders in 1959

Poppin Fresh Pies 1970-1982 Red Lobster 1970 Olive Garden 1982 Burger King 1967

Restaurant Ventures

Ken Powell (CEO)

Mark Addicks (CFO)

Kofi Bruce (Treasurer

Y. Marc Belton

John Church (Supply Chain)

Executives

Corporate Culture

General Mills Foundation (1954)1. 1 Billion as of 2012

Box Tops for Education (1996) Save Lids to Save Lives (1998) Green Initiatives

1. Running a mill on left over oats2. Planting trees in Mexico and recycling in New

Mexico

Social Responsibility

Act in the companies best interest Treating employees well Competing fairly and legally Global ethical practices

Ethics

Education