general mills (pillsbury) - festive activation
DESCRIPTION
Ramzan, Mosques in India - 260 Mosques across India. 2 Mosque per city X 26 Days of activation X 5 Markets (Mumbai, New Delhi, Bangalore, Chennai & Hyderabad).TRANSCRIPT
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General MillsRamzan Activity, Analysis
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Index
Eyeball Contacts Total Product Sold Summary
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Eyeball Contacts
Mumbai Chennai Bangalore Hyderabad Delhi
3431 4879 4614 3932 4057
Direct Contact: Calendar Distribution
Visual Contact: Standees, canopy & umbrella4 Prayers per day:Average, 150 Pax / PrayerAverage, 600 contacts in a dayAverage, 16200 Contacts / CityAverage, 81,000 total contacts in 5 cities
Grand Total
20,913
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Total Product Sold
Markets Bangalore New Delhi Chennai Mumbai Hyderabad Misc
Total Product Sold 1042 842 1561 661 782 100
Grand Total 4988
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Summary
Locations exactly outside mosques to cater to individuals offering prayer
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Summary
Matured, well groomed promoters with knowledge of English, Hindi and regional languages
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Summary
Pro volunteers that have good sales and customer service knowledge, to engage customers
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Summary
Emphasis on crowd generation, product knowledge, sales and up selling.
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Summary
Activity done with all legal permissions – BMC, Police & RTO
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Summary
Day wise activity presentation: http://www.sendspace.com/file/rydw2u
Total Direct Contacts: Refer Attachment
Total Sales Achieved: Refer Attachment