gen z and beyond the trends - pmi mile...
Post on 30-Jun-2018
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The Generations (at least in the USA):
• 1900-1924 - G.I. Generation
• 1925-1945 Silent Generation
• 1946-1964 Baby Boomers
• 1965-1979 Gen Xers… The MTV Generation
• 1980-1999 Millennials or Gen Y or the new …….
• 2000-? Gen Z or the new…….
Presentation Title
What Baby Boomers think of Baby Boomers
• We are the cool kids
• Optimistic
• Forever young
• Team players
• We changed the world – Civil rights
– Woman’s rights
– The 60s
– The pill
What Traditionalists think of Baby Boomers
• Disrespectful of authority
• Wasteful
• Ungrateful
• Self-centered
• Power driven
• Workaholics
PMI | Presentation Title
What Gen X thinks of Gen X
• Pragmatic
• Found work/life balance
• Parents are authority figures
• Independent – Latchkey kids
– Kids on divorce
What Baby Boomers think of Gen X
• Slackers
• Cliquish
• Judgmental
• Cynical
• Non-trusting
• Selfish
• Impatient
What Gen Y thinks of Gen Y
• Inclusive
• Confident
• Tolerant
• Engaged
• Active Volunteers
• Fun-seeking
• Parents are friends
What Gen X thinks of Gen Y
• Entitled
• Arrogant
• Lazy, spoiled
• Attention seekers
• Share way to much information on line
• Technology dependent
What Gen Z thinks of Gen Z
• Conscientious
• Hard-working
• Cautious, sensible about careers
• Inclusive
• Private (anonymous)
• First true digital natives
What Gen Y and olders thinks of Gen Z
• They need to get outside
• They need to get off their gadgets
• They need to talk with their friends.
PMI | Presentation Title
The “NOW” generation has
become the “ME” generation.
New York Times 1976 Kelly William Brown TedTalk 2014
Their attention span is as short as one zap of a TV Dial.
Time Magazine 1990 Kelly William Brown TedTalks
They would rather hike the Himalayas
then climb the corporate ladder.
Time Magazine 1990 Kelly William Brown TedTalk 1990s
What is Gen Z is not a birthright granted to a limited few…. But could be a conscious choice to adopt new attitudes and behaviors?
Source: The GEN Z Effect – Koulopoulos and Keldsen 20114
The GEN Z effect: -possibility to connect almost every human being on the planet to another -possibility to access humanities accumulated knowledge
Source: The GEN Z Effect – Koulopoulos and Keldsen 20114
INTERNET ACCESS
X
A HUMAN RIGHT
A PRIVILEGE
Source: The GEN Z Effect – Koulopoulos and Keldsen 20114
GAMING
X
FOUNDATION OF ENGAGEMENT
NON-VALUE ADDED PLAY
Source: The GEN Z Effect – Koulopoulos and Keldsen 20114
Talk to them as adults, even on global issues.
Assume they have opinions and are vocal and influence others.
Make stuff and/or help them make stuff- they are industrious.
Paraphrased from : Meet Generation Z: Forget Everything You Learned About Millennials 2014
HOW TO COMMUNICATE WITH GEN Z ?
Depict them as diverse in every way.
Talk in images, pictures, videos, emojis, etc.
Communicate more frequently in “snackable bites”.
Paraphrased from : Meet Generation Z: Forget Everything You Learned About Millennials 2014
Tap into their entrepreneur spirit.
Be humble.
Give them control and preference setting.
Paraphrased from : Meet Generation Z: Forget Everything You Learned About Millennials 2014
Collaborate with them and help them collaborate with others.
Tell your story across multiple screens.
Live stream with them- or give them live streaming access.
Paraphrased from : Meet Generation Z: Forget Everything You Learned About Millennials 2014
Optimize your search results- they do their research.
Talk to them about value- they care how much things cost.
Include a social cause they can fight for.
Paraphrased from : Meet Generation Z: Forget Everything You Learned About Millennials 2014
Have your house in sustainable order.
Help them build expertise.
Play games, do puzzles, surprises.
Paraphrased from : Meet Generation Z: Forget Everything You Learned About Millennials 2014
Feed their curiosity.
Feed them well.
Paraphrased from : Meet Generation Z: Forget Everything You Learned About Millennials 2014
Go where they go.
Thank you for Attending
Aileen Ellis, PgMP®, PMP® AME Group Inc. PMI®-REP www.aileenellis.com aileen@aileenellis.com
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