gen z and beyond the trends - pmi mile...

Gen Z and Beyond –The trends

Aileen Ellis, PMP, PgMP

AME Group Inc. REP

Dorothea Lange Photograph

The Generations (at least in the USA):

• 1900-1924 - G.I. Generation

• 1925-1945 Silent Generation

• 1946-1964 Baby Boomers

• 1965-1979 Gen Xers… The MTV Generation

• 1980-1999 Millennials or Gen Y or the new …….

• 2000-? Gen Z or the new…….

Presentation Title

GENERATION

-Body of individuals born about the same period

What Baby Boomers think of Baby Boomers

• We are the cool kids

• Optimistic

• Forever young

• Team players

• We changed the world – Civil rights

– Woman’s rights

– The 60s

– The pill

What Traditionalists think of Baby Boomers

• Disrespectful of authority

• Wasteful

• Ungrateful

• Self-centered

• Power driven

• Workaholics

PMI | Presentation Title

What Gen X thinks of Gen X

• Pragmatic

• Found work/life balance

• Parents are authority figures

• Independent – Latchkey kids

– Kids on divorce

What Baby Boomers think of Gen X

• Slackers

• Cliquish

• Judgmental

• Cynical

• Non-trusting

• Selfish

• Impatient

What Gen Y thinks of Gen Y

• Inclusive

• Confident

• Tolerant

• Engaged

• Active Volunteers

• Fun-seeking

• Parents are friends

What Gen X thinks of Gen Y

• Entitled

• Arrogant

• Lazy, spoiled

• Attention seekers

• Share way to much information on line

• Technology dependent

Scott Hess From TEDxSF

Scott Hess From TEDxSF Original Source- New Your Times

What Gen Z thinks of Gen Z

• Conscientious

• Hard-working

• Cautious, sensible about careers

• Inclusive

• Private (anonymous)

• First true digital natives

What Gen Y and olders thinks of Gen Z

• They need to get outside

• They need to get off their gadgets

• They need to talk with their friends.

PMI | Presentation Title

WHAT if we are all wrong?

The “NOW” generation has

become the “ME” generation.

New York Times 1976 Kelly William Brown TedTalk 2014

Time Magazine May 2013

Their attention span is as short as one zap of a TV Dial.

Time Magazine 1990 Kelly William Brown TedTalks

They would rather hike the Himalayas

then climb the corporate ladder.

Time Magazine 1990 Kelly William Brown TedTalk 1990s

What if we can choose our generation?

What is Gen Z is not a birthright granted to a limited few…. But could be a conscious choice to adopt new attitudes and behaviors?

Source: The GEN Z Effect – Koulopoulos and Keldsen 20114

The GEN Z effect: -possibility to connect almost every human being on the planet to another -possibility to access humanities accumulated knowledge


EDUCATION

X

For ALL

For SOME


INFLUENCE

X

EARNED

PURCHASED


INTERNET ACCESS

X

A HUMAN RIGHT

A PRIVILEGE


UNCERTAINTY

X

PREDICTED

PREPARED FOR


RETIREMENT

X

A JOURNEY

A DESTINATION


CONNECTIVITY

X

A NECESSITY

A LUXURY


IP/PATENTS

X

BARRIERS

VALUE CREATORS


GAMING

X

FOUNDATION OF ENGAGEMENT

NON-VALUE ADDED PLAY


Talk to them as adults, even on global issues.

Assume they have opinions and are vocal and influence others.

Make stuff and/or help them make stuff- they are industrious.

Paraphrased from : Meet Generation Z: Forget Everything You Learned About Millennials 2014

HOW TO COMMUNICATE WITH GEN Z ?

Depict them as diverse in every way.

Talk in images, pictures, videos, emojis, etc.

Communicate more frequently in “snackable bites”.


Tap into their entrepreneur spirit.

Be humble.

Give them control and preference setting.


Collaborate with them and help them collaborate with others.

Tell your story across multiple screens.

Live stream with them- or give them live streaming access.


Optimize your search results- they do their research.

Talk to them about value- they care how much things cost.

Include a social cause they can fight for.


Have your house in sustainable order.

Help them build expertise.

Play games, do puzzles, surprises.


Feed their curiosity.

Feed them well.


Go where they go.

Thank you for Attending

Aileen Ellis, PgMP®, PMP® AME Group Inc. PMI®-REP www.aileenellis.com [email protected]

http://www.aileenellis.com

gen z and beyond the trends - pmi mile...

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