geke van dijk, "tugboats and tankers: contributing to longterm organizational change"

Dr. Geke van Dijk, Strategy Director London / Amsterdam

Design research for service innovation..STBY...

By producing engaging materials with consumers or citizens

By exploring insights with multi-disciplinary teams

By creating new service concepts with designers and strategists

STBY facilitates empathic conversations

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Design research for FT Orange (UK, FR)

`Design research voor Reed Elsevier (UK, NL)

Examples of methods:• Observations• Interviews• User Labs• Design documentaries• Persona creation• Diary studies• Probe studies• Co-creation workshops• Lead User Research

In-depth qualitative ethnographic research

..STBY...Design research voor Sony (UK, JP)

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Helping clients to develop holistic

global insights from connected local

studies. Our design researchers

combine deep local expertise with a

global perspective.

Local fieldwork - global insights

Design research voor Nokia (UK, CN, IN, US)

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Teaming up with clients to discover new opportunities

Together we explore practices

and preferences, to identify

new opportunities for service

innovation. Collaborating in a

transparent way to optimise

interaction and discovery.

Design research for Cisco (UK, JP, US)

STBY is a founding member of:

Reach - Global Design Research Network

Pittsburgh, US

Curitiba, BR

London, UK

Amsterdam, NL

Copenhagen, DK

Barcelona, ES

Paris, FR

Cologne, DE

Budapest, HU

Delhi, IN

Tokyo, JP

Hong Kong, CN

Singapore, SG

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I don't know...

I know...

...what I know ...what I don't know

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I don't know...

I know...

...what I know ...what I don't know

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Geke van Dijk - Strategy Director STBY

geke@stby.eu

@hellogeke

06 29 0289 81

www.stby.nlwww.globaldesignresearch.comwww.servicedesignnetwerk.nl

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