gamification to engage app users - webcast for brighttalk

Gamification to engage App users

Presented by An Coppenswww.gamificationnation.com

@GamificationNat

An CoppensGamification design expert

Award winning trainer, business coach and instructional designer

Speaker and author

What kind of games do you play?

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What is gamification?

Gamification (pronounced game-i-fi-ka-tion) 

is the application of game dynamics, game psychology and game mechanics to non-game situations and applications

How do you feel about gaming?

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Some statistics2.5 million Apps and growing are available in

app stores worldwide

In the US 34 hours per month are spent interacting with mobile device apps, according to Nielsen (Feb 2014)

80-90% of apps are being deleted after just 1 use

Causes for deletion: 1. Freeze

2. Crash

3. Slow

4. Not doing what user wanted it for

Mobile app retention

Which apps have you used today?

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Gamification design questions

What is the purpose of your App?

What would compel the user to download your App in the first place?

Who are your typical users?

What would these users enjoy doing with or through your app?

What is the emotional experience like?

What is the user journey like?

Top gamification tips for App user

engagement?

User journey

Discovery > Onboarding > Scaffolding > End game

Motivation of the user

App navigation & beginners tour

Targeted personalised communication

Demon gaze – in game message example

Invite feedback

• Rate and review• Report a bug• Ask for a feature

User feedback

Challenges & quests

Think social engagement

Regular updates with new content

Levels, rewards, points & badges

Test your gamification and loyalty knowledge

Thank you

www.gamificationnation.com@GamificationNat