gamification to engage app users - webcast for brighttalk
DESCRIPTION
Webcast slides for talk given by An Coppens of Gamification Nation about the use of gamification to engage App users. Webcast held on 10th of July 2014 Full talk can be accessed on https://www.brighttalk.com/webcast/5742/117939TRANSCRIPT
Gamification to engage App users
Presented by An Coppenswww.gamificationnation.com
@GamificationNat
An CoppensGamification design expert
Award winning trainer, business coach and instructional designer
Speaker and author
What kind of games do you play?
Vote
What is gamification?
Gamification (pronounced game-i-fi-ka-tion)
is the application of game dynamics, game psychology and game mechanics to non-game situations and applications
How do you feel about gaming?
Vote
Some statistics2.5 million Apps and growing are available in
app stores worldwide
In the US 34 hours per month are spent interacting with mobile device apps, according to Nielsen (Feb 2014)
80-90% of apps are being deleted after just 1 use
Causes for deletion: 1. Freeze
2. Crash
3. Slow
4. Not doing what user wanted it for
Mobile app retention
Which apps have you used today?
Vote
Gamification design questions
What is the purpose of your App?
What would compel the user to download your App in the first place?
Who are your typical users?
What would these users enjoy doing with or through your app?
What is the emotional experience like?
What is the user journey like?
Top gamification tips for App user
engagement?
User journey
Discovery > Onboarding > Scaffolding > End game
Motivation of the user
App navigation & beginners tour
Targeted personalised communication
Demon gaze – in game message example
Invite feedback
• Rate and review• Report a bug• Ask for a feature
User feedback
Challenges & quests
Think social engagement
Regular updates with new content
Levels, rewards, points & badges
Test your gamification and loyalty knowledge
