gamification: the pros, cons and conflicts

Geoffrey Nelsongeoff@cricketmoonmedia.com

@cricketmoon

#sandboxsummit14

Gamification: Sub-Title Goes Here

Founded in 1995

HTML5, mobile, cross-

platform

2D, 3D art and animation

Game Design and Strategy

What is Gamification?

Game Design Elements

Points and Leaderboards

Levels

Challenges and Goals

Badges

Time Constraints

Social Engagement Loops

Competition

Gamification Layer

Core Content

Enterprise Solutions

Gamification Industry

Gamification Market Size

Gamification Layer

Core Content

Enterprise Solutions

The Ultimate “Player”

The Ultimate “Player”

Workshop Schedule

2:00-2:30 pm: What is Gamification?

2:30-2:45 pm: “Bash the Speaker”

2:45-3:10 pm: The Gamified Gamification

Game!

3:10 pm: Shallow extrinsic reward ceremony

Traditional* Theoriesof Gamification

*Um, meaning since 2011 or so

Achievement

RewardChallenge

Traditional Gamification

Operant conditioning Reward Loop

Traditional Gamification

*Gabe Zichermann. See http://www.gamification.co/2010/10/18/cash-is-for-saps/

SAPS Theory of Game Rewards*

• Status• Access• Power• (and) Stuff

Reward

Traditional Gamification

“And how would you like your chateaubriand, sir?”

World of Warcraft “Recruit-A-Friend” Campaign

Traditional Gamification

Why Gamification?

Why Gamification?

User retention

Loyalty

User retention

Loyalty

User retention

Loyalty

User retention

Loyalty

Why Gamification?

User retention

Loyalty

Efficiency

Education

$$$

Behavior Change

Employee Perf.

Fitness

OK, but what about these?

Traditional Gamification

What about…

What about…

What about…

What about…

What about…

Glengarry Glen Ross, 1992

[Video Removed for Size]

Games are Us…

Games are Us…

Games are Us…

Games are Us…

Gamification is the amplification of LIFE

MECHANICS, not GAME MACHINICS!

Games are Us…

“Games satisfy because they are purpose-built opportunities to overcome a challenge and experience the joy of succeeding.”-Sebastian Deterding

Why Are Games Engaging?

“The Player Experience of Need Satisfaction” (PENS)

Source: Rigby and Ryan (2007). “Rethinking Carrots: A New Method For Measuring What Players Find Most Rewarding and Motivating about Your Game”

PENS

Competence

Autonomy

Relatedness

Why Are Games Engaging?

Engagement in Gamification

It brings RULES TO THE UNRULY, so that

participants feel they are in control of their

destiny

It provides QUANTIFIABLE FEEDBACK to

experiences that didn’t previously have it, so

players can recognize their achievements

Gamification is magical when:

Engagement in Gamification

Gamification is a toolset to elucidate achievement of mastery in non-virtual experiences.

A Few Quick Examples

Examples of Gamification

http://www.youtube.com/watch?v=zSiHjMU-MUo

Bottle Bank Arcade

See more fun examples at http://www.thefuntheory.com/

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Examples of Gamification

Prius Energy Monitor

Examples of Gamification

Fitness Apps

zamzee Strava

Gamification and Learning

Gamification and Learning

#1: Recognize Playful isn’t necessarily Gameful

Play

Game

Gamification and Learning

Freeform

Expressive

Improvisationa

l

Open-ended

Fun

Rule-based

Competitive

Directed

Goal-oriented

Engaging

#1: Recognize “Playful” isn’t necessarily “Gameful”

PLAYFUL GAMEFUL

Gamification and Learning

#2: Foster Autonomy

Gamification and Learning

#3: Manage interplay of Game Mechanics

Rewards

Points

Goals

Gamification and Learning

#4: Redefine “STICKINESS”

Stick This!

Not This

Gamification and Learning

#5: Embrace Life-i-fication and the Real World

So, About That Chore Chart…

Let’s Do This!

Gamification provides new, self-directed opportunities to achieve, recognize, and be recognized for mastery in things that matter.

(And maybe get a sticker too).