gamification: the pros, cons and conflicts
DESCRIPTION
The meteoric rise of “gamification” practices since 2010 has sparked strong opinions. Is gamification a revolutionary tool that can accelerate playful learning in the 21st century? Or is it a superficial add-on that leverages short-term extrinsic rewards at the expense of long-term development? In this workshop, Cricket Moon Media's President, Geoff Nelson, will look at both sides of the argument, viewing them through the lens of youth-focused interactive design. You will examine specific, practical design tactics that leverage the best of both camps, and together you’ll seek to define an innovative new design paradigm that sidesteps the hyperbole and lays out a balanced path to engaging and rewarding interactive experiences for our next generation of playful learners.TRANSCRIPT
Founded in 1995
HTML5, mobile, cross-
platform
2D, 3D art and animation
Game Design and Strategy
What is Gamification?
Game Design Elements
Points and Leaderboards
Levels
Challenges and Goals
Badges
Time Constraints
Social Engagement Loops
Competition
Gamification Layer
Core Content
Enterprise Solutions
Gamification Industry
Gamification Market Size
Gamification Layer
Core Content
Enterprise Solutions
The Ultimate “Player”
The Ultimate “Player”
Workshop Schedule
2:00-2:30 pm: What is Gamification?
2:30-2:45 pm: “Bash the Speaker”
2:45-3:10 pm: The Gamified Gamification
Game!
3:10 pm: Shallow extrinsic reward ceremony
Traditional* Theoriesof Gamification
*Um, meaning since 2011 or so
Achievement
RewardChallenge
Traditional Gamification
Operant conditioning Reward Loop
Traditional Gamification
*Gabe Zichermann. See http://www.gamification.co/2010/10/18/cash-is-for-saps/
SAPS Theory of Game Rewards*
• Status• Access• Power• (and) Stuff
Reward
Traditional Gamification
“And how would you like your chateaubriand, sir?”
World of Warcraft “Recruit-A-Friend” Campaign
Traditional Gamification
Why Gamification?
Why Gamification?
User retention
Loyalty
User retention
Loyalty
User retention
Loyalty
User retention
Loyalty
Why Gamification?
User retention
Loyalty
Efficiency
Education
$$$
Behavior Change
Employee Perf.
Fitness
OK, but what about these?
Traditional Gamification
What about…
What about…
What about…
What about…
What about…
Glengarry Glen Ross, 1992
[Video Removed for Size]
Games are Us…
Games are Us…
Games are Us…
Games are Us…
Gamification is the amplification of LIFE
MECHANICS, not GAME MACHINICS!
Games are Us…
“Games satisfy because they are purpose-built opportunities to overcome a challenge and experience the joy of succeeding.”-Sebastian Deterding
Why Are Games Engaging?
“The Player Experience of Need Satisfaction” (PENS)
Source: Rigby and Ryan (2007). “Rethinking Carrots: A New Method For Measuring What Players Find Most Rewarding and Motivating about Your Game”
PENS
Competence
Autonomy
Relatedness
Why Are Games Engaging?
Engagement in Gamification
It brings RULES TO THE UNRULY, so that
participants feel they are in control of their
destiny
It provides QUANTIFIABLE FEEDBACK to
experiences that didn’t previously have it, so
players can recognize their achievements
Gamification is magical when:
Engagement in Gamification
Gamification is a toolset to elucidate achievement of mastery in non-virtual experiences.
A Few Quick Examples
Examples of Gamification
http://www.youtube.com/watch?v=zSiHjMU-MUo
Bottle Bank Arcade
See more fun examples at http://www.thefuntheory.com/
[Video removed for size]
Examples of Gamification
Prius Energy Monitor
Examples of Gamification
Fitness Apps
zamzee Strava
Gamification and Learning
Gamification and Learning
#1: Recognize Playful isn’t necessarily Gameful
Play
Game
Gamification and Learning
Freeform
Expressive
Improvisationa
l
Open-ended
Fun
Rule-based
Competitive
Directed
Goal-oriented
Engaging
#1: Recognize “Playful” isn’t necessarily “Gameful”
PLAYFUL GAMEFUL
Gamification and Learning
#2: Foster Autonomy
Gamification and Learning
#3: Manage interplay of Game Mechanics
Rewards
Points
Goals
Gamification and Learning
#4: Redefine “STICKINESS”
Stick This!
Not This
Gamification and Learning
#5: Embrace Life-i-fication and the Real World
So, About That Chore Chart…
Let’s Do This!
Gamification provides new, self-directed opportunities to achieve, recognize, and be recognized for mastery in things that matter.
(And maybe get a sticker too).