gamification: how to create a true distinctive employee experience!

Don’t switch off your mobile

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IntroductionGamificationCase study: gamification in action

Conclusion

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“Type a quote here.”

Brandon Hall Group, 2012-2014!

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75% of the employees are not effectively introduced to their work environment.

We aim to drastically improve the new hire experience and therefore make a new

employee feel at home and engaged with the use of a mobile app.

Priority boarding for your workforce

“Convert your own content into a unique employee experience”

“Implementation within a couple of days”

“Learn offline” “Surprisingly simple and controlled content management” !!

How does it work?

Your content

What do we do in the industry

Offline Mobile learning; inductions

Paperless Assessments on Safety !

GamificationIntroduction

Case study: gamification in action

Conclusion

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Biggest platform in the world

Gartner, Appical!

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Mobile Connections in 2014!1 connection per head

7.0B

Gaming is serious business

IDC, NewZoo!

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Value of Game Industry!

$100B

Online & Mobile lead the way

IDC, NewZoo!

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Online and Mobile Gaming!

60%

Console (now 8th gen)!

40%

What is Gamification

“The integration of game thinking and game mechanics into your site, service, community, content or campaign, in order to drive participation and engagement” !!

Gamification is about using

Game elements (not full-games)

Game thinking (This doesn’t need to involve game technique, it’s more about the way games are designed and the idea behind games)

In a non-game environment (commercial as well as not-for-profit environments)

To increase target behaviour and engagement !!

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Examples from the field

Linkedin: knowing your member sells !!

Loyalty cards: Miles and benefits !!

The Game Quadrant

Serious Game Gamification

Toys

Gaming

Whole Parts

PlayingDeterding, Dixon, Khaled and Nacke!

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Playful Design

Playful Design

Telenet Drama Video!

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FUN - no rules - no restrictions - JUST FUN

Gamification in practice

Telenet Drama Video!

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Gaming elements - Solving a problem - specific goal

Gamification in practice

Qualcomm Video!

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The Photo Booth

Case StudyIntroductionGamification

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Hiring spree: 300 -> 500 employees !

Deliver DNA (even tho part of Seagate corp)

Replace induction program / Retention issues

War for Talent in Silicon Valley

Learn Offline

Various target groups!

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The challenge of Evault

What they did: Gamification

Interactive Program

Learning objectives on EVault and own

Role

Create fans: turn every new hire in a

recruiter

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What has been achieved?

“The program is what I hoped it would be: Real-life, consistent, efficient, highly interactive and according to employees highly engaging, if not downright fun. We have learn’t a lot in a short

period of time”

Doremi Senach!HR Leader !Annual Win for EVault: > USD 350,000!Indirect labour savings USD 50k p.a. Productivity win of USD 4,000 per FTE

“Type a quote here.”

Featured in HR Magazine

The Article!

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Conclusion

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Introduction

Gamification

Case Study

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Mobile is here to stay

The App gen is greatly informed

Increasing mobility of the workforce

Flex workers will be the rule rather than the exception

Baby boom gen will leave a knowledge gap !

War for talent will become a continuous challenge !!

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The workforce is changing drastically

Game mechanics cannot be sprinkled on learning programs

Key steps: Sit down and determine your objective!

What behaviors are you seeking to change?

Which objectives you want employees to meet?

Look for a concrete and well-defined challenge

Start small and build from there

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Some considerations

Contact us

Appical Gerrit Brouwer (35)Founder & CEO

Appical Linkedin!

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gb@appical.net!

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www.Appical.net

GAME ON