inspiration gamification

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The “gamified” singularity is near Don’t get left behind

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Gamification, these are the rules

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Page 1: Inspiration gamification

The “gamified” singularity is near

Don’t get left behind

Page 3: Inspiration gamification

Gamification

• Gamification is the use of game play elements[1] for non-game applications (cfr Wikipedia)

Page 4: Inspiration gamification

Gamification =

• Loyalty program on steroids

• Use game techniques to turbo charge products and services

• Use rewards and status to drive behaviour

• Turn real life issues into a game like story

Page 5: Inspiration gamification

Gamification

•HYPE

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Page 7: Inspiration gamification

Serious is dead

Page 8: Inspiration gamification

The fun quotient

• Everything has the potential to be fun.

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Everything is fun

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Even in real life

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Fun

• Is just another word for learning

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This is only for young startup companies right?

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Can I implement this on any scenario

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Player Journey

Novice

Expert

Master

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Goals

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Goals is not enough

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We need rules

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And feedback

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Create a playground with interesting challenges

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Design for flow

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Mandatory

• Provide interesting challenges

• Provide goals that are clear, paced and varied

• Provide juicy feedback

• Beware of unintended behavior (hacking the system)

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Player types

People Environment

Acting

Interacting

KILLERS Achievers

SocializersExplorers

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Player types

People Environment

Acting

Interacting

Harras Hack Sabotage Cheat

Taunt

Win Show off ChallengeProud Compete

Help Give

Hello Like Greet Share

Explore Vote Review

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SAPS

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Status

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Access

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Power

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Stuff

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Badges

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Leaderboards

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Who is doing this?

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Example

• Foursquare

• Core activity :

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Checkin : Earn points

…….……

……………………..

…………………….

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Badges visualize progress and suggest goals

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Mayor rewards loyalty

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Sharing checkin

• social engagement

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Deals

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Gamified brainstorm

• Give 2 votes for the best ideas

• 1 vote = 1 point

• Every INSPIRATION session we will vote

• At the end of the year, the number 1 on the leaderboard can have the last on the leaderboard as his personal slave for 1 day, to fetch him coffee, printouts, etc…