gamification for participation stc ny metro

GAMIFICATION FOR PARTICIPATIONPRESENTED BY STC NY METRO

STC SUMMIT, LEADERSHIP DAY

JUNE 21, 2015

THE PROBLEM

• Dwindling participation

• Dwindling membership

• Not attracting Millennials or meeting their expectations

• Stagnation

THE SOLUTION

• Gamification

• Why: Give people a reason to participate / join– Prizes

– Competition

– Socialization

– Recognition

– Fun

THE IMPLEMENTATION OF GAMIFICATION: PART I – OUTLINE THE PROGRAM

• Name: NY Metro Communicator Quest

• Multi-level scheme– Points

– Badges

– Prizes

• Results– Announcements

– Prizes

THE IMPLEMENTATION OF GAMIFICATION: PART I – OUTLINE THE CATEGORIES

THE IMPLEMENTATION OF GAMIFICATION: PART I – OUTLINE THE CATEGORIES

THE IMPLEMENTATION OF GAMIFICATION: PART II – SIMULTANEOUS DEVELOPMENT ACTIVITIES

• Make badges

• Make web pages

• Make spreadsheet with algorithms for recording

THE IMPLEMENTATION OF GAMIFICATION: PART II – MAKE BADGES

THE IMPLEMENTATION OF GAMIFICATION: PART II – MAKE WEB PAGES

THE IMPLEMENTATION OF GAMIFICATION: PART II – MAKE WEB PAGES

THE IMPLEMENTATION OF GAMIFICATION: PART II – MAKE WEB PAGES

THE IMPLEMENTATION OF GAMIFICATION: PART II – MAKE WEB PAGES

THE IMPLEMENTATION OF GAMIFICATION: PART II – MAKE WEB PAGES

THE IMPLEMENTATION OF GAMIFICATION: PART II – MAKE WEB PAGES

THE IMPLEMENTATION OF GAMIFICATION: PART II – WEB PAGES

MAGIC

MAGIC

MAGIC

MAGIC

THE IMPLEMENTATION OF GAMIFICATION: PART III – MARKETING APPROACH

• Stealth approach in steps– Step 1: Reveal badges

– Step 2: Social media, such as Facebook and website

– Step 3: Announce winners

• If you build it, they will come

THE IMPLEMENTATION OF GAMIFICATION: PART III – MARKETING APPROACH

THE CHALLENGES

• Marketing and publicity– Shortage of marketing skills

– Shortage of volunteers

– Shortage of time

• Manual entry of participation– Delay in list of winners and leaderboard

– Delay in announcements of winners

NEXT STEPS: MARKETING / PUBLICITY

• Found volunteers– Enter points / participation

– Start small

• Still looking for marketing ideas

NEXT STEPS: MANUAL > AUTOMATED ENTRY

NEXT STEPS: MANUAL > AUTOMATED ENTRY

THE RESULTS

• Uptick in participation

• Interest

• Hope

MORE INFORMATION

• Gamification pages http://www.stcnymetro.org/home/ny-metro-quest

• Inquirieshttp://www.stcnymetro.org/home/about-us/join-stc/contact-us