gamification for employee referral engagement

How to Use Gamification to Achieve Ongoing

Engagement in Your Employee Referral Program

Who We Are

Brought to you by Zao - a platform that helps you manage and automate your social recruiting and employee referrals Presented by: Tina Carnow, Vice President of Business Development at Zao

Tina has more than 20 years of experience in business development, specializing in referral recruiting strategy and systems, as well as digital marketing platforms

#zaowebinar tcarnow@zao.com 2

In this webinar, we'll explore: Why employee referral programs

have engagement issues and fail

What is gamification and how it can boost participation rates

Specific tips and best practices on how to use gamification in order to amp up your referral program

Overview

Let's gamify!

kris69

Why Do ERP’s Have Low Engagement Rates?

The required action is too open-ended and broad: “Know someone?”

WorldofMonopoly

Require the employee to come up with candidates on their own without any help

Do not act as a step-by-step guide to

maximize their network’s potential

Actions are broad and undefined

Most ERP’s Make It Too Hard to Succeed

#zaowebinar tcarnow@zao.com 6 MeHere

Kind of like solving a Rubik’s cube…

Most ERPs Don’t Give Good Odds for Winning

Since companies typically hire 10%-15% of their workforce over a year,

even if most of your hires are referral hires,

more than 90%

of your employees will be left out,

unrecognized and unrewarded

for their efforts, if all you reward is successful hires!

Most ERP’s Take Way Too Long to Achieve Results

#zaowebinar tcarnow@zao.com 8 valcineren

Referral Received

Hire Made

Reward Given

Day 30-60

Day 120-150

What is Gamification?

Gamification is the use of game thinking and game mechanics in a non-game context in order to engage users

#zaowebinar tcarnow@zao.com 9 svilen001

Got low engagement? Gamification is the cure

Who Uses Gamification?

If you think the workplace is no place for games…

70% of large companies (Global 2000 organizations) will implement some sort of game mechanics into their workplaces by 2014 (1)

Spending on gamification projects will grow to as much as $2.8 billion by 2016 (2)

Companies who use gamification: (2)

What Gamification Can Do to Your Referral Program

The biggest fear when starting a referral program: not having people participate over the long-run

How Can Gamification Increase Engagement?

What are the game mechanics we can bring into our referral programs to increase engagement?

johnnyberg

It's Game Time!

Can anyone name the three F’s of gamification, according to Gabe Zicherman?

Let's explore!

WorldofMonopoly

The Three F’s of Gamification

The 1st F: FEEDBACK

#zaowebinar tcarnow@zao.com 14 kazuyakmd

Challenge: With typical employee referral programs, employees don’t get any updates or feedback until their referred candidate is hired

cobrasoft

FEEDBACK

TIP #1 – Keep referrers up to date on their referrals

Employees won’t feel like their referral goes into a “black hole”

You don’t need to worry about disclosing too much, just tell employees if their referral was qualified or not, and then give them an update if their candidate passed the interview process.

Every time you give feedback, you encourage further action,

because employees will feel their actions matter

How Gamification Increases Engagement - Onboarding

In order for a good gamified employee referral program to be successful, it needs to be presented as a step-by-step guide for employees Be clear with what you ask

allfacebook

How Gamification Increases Engagement - Leveling Up

Try to differentiate the reward points you get for every action:

Points for sharing Recommending qualified candidates Candidates who pass interviews Candidates who are hired

level up

TIP #2 – Give points based on effort

Sample points structure

Give more points for the actions you

value most A structure like this acknowledges

action over inaction, but also substantially rewards quality over quantity

TIP #3 – Make it easy to master Be clear on what you want employees to do

Once employees use the referral program, they will become familiar and more proficient with the system

Part of the referral process is helping them understand how to reach the next level in the system

Clearly outline what it takes to get to the next level by highlighting every step, e.g.:

Share jobs on social networks Give us leads

Ask friends if they know anyone for the job Fanginhoon

The 2nd F: FRIENDS

Challenge: With typical employee referral programs, employees have very little insight into how other people are doing

Users Will Be More Engaged if They See Their Friends Are Too

c64-wiki

Once employees begin to see other people are participating, it reinforces their decision to take action

Increase the number of employees

involved in referrals Increase participation of those

already involved Share it weekly via email

TIP #4 – Create and share a leaderboard

Consider bringing non employees you

trust into the game Examples are former employees,

business partners and vendors Allow your employees to share referral

rewards with their friends in order to dive deep into their business network

Bring In Your Extended Network of Friends

TIP #5 – Engage non employees

The 3rd F: FUN

People engage with games because they’re fun!

Is your employee referral program fun?

OregonTrail

Making it FUN

TIP #6 – Recognize employee efforts

Publicly thank and acknowledge employees that make a good effort

Consider achievements and badges,

such as referring 5 friends that are qualified, or whenever a friend you referred is interviewed

Making it FUN

TIP #7 – Allow more winners

If you only reward hires, less than 10% of your employees can win during a year – which doesn’t help engagement.

Consider making points redeemable for prizes.

Consider making actions redeemable for prizes,

based on your goals. For example, a company may offer 20 points or a small reward upon signing up quickly, or for referring a candidate

Making it FUN

TIP #8 – Create Friendly Competition

After a few months, you could offer fixed rewards (non-raffled) to anyone that has reached a particular status in the leaderboard

Example: Dinner for two offered

to the top five people on the leaderboard

How Gamification Increases Engagement - Missions and Challenges

#zaowebinar tcarnow@zao.com 28 Sims-social

After 6-9 months, you'll notice your leaderboard has a few dominant "players" while many lag behind

You need to do a few things to combat this: Present the leaderboard in certain date ranges Showcase the leaderboard in the context of a

particular position Offer redeemable points for gifts

How Gamification Increases Engagement - Missions and Challenges

alexsl

Examples:

Share points per department and office location Make a competition between departments and

locations Give a collective reward to the department or office

that contributes the most qualified candidates

Give people the feeling that they are accomplishing something important and helping the company

Making it FUN

TIP #9 – Encourage Teamwork

Making it FUN

Surprises can help you with hiring goals that change over time

In the beginning, consider a raffle between employees that joined, just to get them to sign up and participate.

In the next month, you want to up the ante:

offer a raffle only between employees that referred one or more qualified candidates.

Got a particularly hard to fill position? Consider a month where a prize is raffled only between qualified referrals for that position cbf.typepad

TIP #10 – Surprise your employees

Making it FUN

Consider a month or quarter, where instead of rewarding employees, the entire company works towards social goals.

For example, donate toys for tots, or a meal for

those in need, for every qualified applicant.

Let your employees choose the social goals they want to work towards

cbf.typepad

TIP #11 – Give back to the community

It's Game Time!

Review

Once again, what are the three F’s of gamification?

And the answer is…

1. Feedback 2. Friends 3. Fun

Additional Tips

Don’t overthink the launch – just start! Set monthly leadership goals Review the leaderboard often Acknowledge the people on top Give feedback on how others should improve Share learnings with team members Zao can help you automate everything so you

can spend more time hiring and less time managing your referral program…

FINAL TIP – an ERP isn’t something you launch, it’s something you DO.

Questions?

Thanks For Attending!

Connect with us on Facebook, Twitter, and LinkedIn

Send us your comments at support@zao.com

Start hiring with Zao and hire well, fast! It's free!

tcarnow@zao.com

gamification for employee referral engagement

zaowebinar

gamification

referral program

game mechanics

business development

social goals

qualified

game time

Documents

focussing on employee referral programs

enterprise gamification as methodology to promote employee...

naukri employee referral tool

employee referral programs

employee referral bonus form

fluidigm employee referral system tutorial

employee referral crossfire

cisco - gamification in employee engagement - manu melwin...

building an employee referral program - hirehive · 2...

gamification of employee engagement & company culture

employee referral programs : zalp

making your employee referral program proactive

5 steps to an effective employee referral program€¦ · 5...

optimizing your employee referral program ebook

10 employee referral program best practices

final - trends forecast for hr professionals ·...

enterprise employee engagement with gamification

employee referral program

employee referral system

engaging & improving your employee referral network