PowerPoint Presentation

Enterprise Employee engagementusing gamificationEngage Employees Like Kids Play Video GamesMotivate Customers Like They Play Candy Crush

Little SisterMeGiven name is BennettFriends call me DutchDutch DriverCertifiedTexan

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Basic

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Master

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How could Accenture.?

2013

Dont do math in front of Groups

*=

Dont do math in front of groupsPositionFTE FTE Salary 100% Engagement35% Engaged Managers Yellow X .3559% Engaged Employees Gray X .59Calculated Costs Lost to Disengagement Yellow - BlueGamificationIntervention LiftRust * -.2CEO1$131,040Director10$1,310,400$458,640$270,598$1,039,802$207,960Manager100$13,104,000$4,586,400$2,705,976$10,398,024$2,079,605Team Lead1000$131,040,000$45,864,000$27,059,760$103,980,240$20,796,048Employee10000$1,310,400,000$458,640,000$270,597,600$1,039,802,400$207,960,480$1,455,985,440$509,549,040$300,633,934$1,155,220,466$231,044,093

Costs of Disengaged Employees2080 x $63/hr.

Gamification Deployed

Customer ServiceCall CenterGamification platform 80% adoption rate 1st weekGamification reduced training from 4 weeks to 14 hours averageResulting in 3 weeks of earned productivityAdopting agents reduced call time by 15%Sales improved between 8% and 12%The adopters outperformed non-users by 23%Average +9% higher customer satisfaction

Gamification

Gamification: The use of game elements and game dynamics in non-game arenas.

Loyalty programs

Behavioral Economics

Video Games

Self-determination Theory

AutonomyMasteryPurposeMotivation

DelegationNo MicromanagementNo MandatesManage my own timeRight competenciesRight experienceRight tasksRight supportRight timeFor memberFor the taskFor teamFor division For organizationReal-world impactsChallengingDevelopmentalExcitingLazzaro 4 Keys to Funhttp://www.selfdeterminationtheory.org/theory/

Path to Mastery

Player types

Player Types

PlayerActingWorldInteracting

Incentives / Rewards

Magic Circle / Scope

Business Objectives

Components PointsBadgesLeaderboardsAchievementsLevelsCountdown Dice

Progress BarMissionsAvatarsVirtual GoodsReal PrizesInventoryVirtual Currency

Aesthetics/EmotionSchemasNarrativeSubmissionFellowshipDiscoveryPersonal ExpressionFantasySensationChallengesContestsCompetitionCompromiseConflictCollaborationPrioritize

Fun

Fun

Fun

Points / Levels

ExperiencePointsCombatPointsKarmaPointsBrowniePoints

badges

LeaderboardsAugust 2015 Sales CompetitionPositionNameMTD#1 Person I don't trust$15,500#2Person I Hate$11,625#3Person I Hate$8,719#4Person I Hate$6,539#5Person I Hate$4,904#6Person I Hate$3,678#7Person I Hate$2,759#8Me$2,069#9Person Who Hates Me$1,552#10Person Who Hates Me$1,164#11Person Who Hates Me$873#12Person Who Hates Me$655#13Person Who Hates Me$491#14Person Who Hates Me$368

Game Mechanics

Schemas

BaseballFootballFutbolBasketballHockeyPokerGolf

narratives

Game inventor Kits

Thought Leaders

Mario HergerYu-Kai ChouGabe ZichermannMonica CornettiAndrzej MarczewskiKarl KappAn CoppensAlice KeelerNicole LazzaroAmy Jo Kim

Books

Questions?Answers.

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