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Game-changing Facebook

Features

Sean Roylance

• Co-founder and Director of Development for Like Sew Websites

• Bachelors degree in Computer Science

• 16 years of internet programming & 11 years of internet marketing experience

• Teach Internet Marketing classes at Utah Valley University Small Business Center

• I have worked with over 700 stores to improve their online presence and performance

• Like Sew specializes in providing easy-to-manage and great-looking websites for quilt, scrapbook, & craft stores at an affordable price

Game-changing Facebook Features

• What is Facebook?

• I’m busy—should I care about Facebook?

• New (and some old) Facebook features

• Advertising on Facebook

I’m Busy—Should I Care About

Facebook?

• Appeals to teenagers/young adults, grandparents, businesses, and moms

• In Feb 2010, Facebook passed Google in total page views (not users)

• 100 million users in the U.S. – 500 million users worldwide

• The average Facebook user spends 1-2 hours per day on Facebook

– This is true even though my wife denies it

New Facebook Features

• Fan Pages (old)

• “Like” Buttons

• Comment Sections

• Recent Activity Widget

What is a Facebook Fan page?

“Like” Buttons

“Like” Buttons

• “Like” Buttons

– Can be added anywhere on YOUR site

– Take up very little room—fits easily into your site

– Generate a link back to YOUR site from within

Facebook whenever someone Likes your page

“Like” Buttons

Comments Section

• Comments can be added to any page on on YOUR

site

• Comments are added to the Facebook profile of the contributor

• You can still commenteven if you don’t havea Facebook account

• Visitors can becomeacquainted with andconnect to each other

Recent Activity

• Recent Activity displays“Likes” and sharedpages from your site

• Recent Activity ispersonalized for eachvisitor

• Great if you have aninterconnected audience

Advertising on Facebook

*WARNING* about advertising on

Facebook (or Google)

• It is easy to lose money fast

• Come to the Pay-per-click (PPC) Marketing

Class

What is the difference between them?

• Twitter and Facebook emphasize short

messages.

• Twitter is oriented towards

business/professionals

• Facebook is oriented towards friends/family

Can Facebook help my business?

If so, how?• On the one hand

– It takes time to build a following

– Do your clients use Facebook?

• On the other hand– You can personalize your business

– Quick way to advertize specials and drive traffic

– Build loyal followers

– Attract new customers through their friends

– Search Engine Optimization (SEO) benefit

• If you choose to use Facebook– Track with analytics

– Be consistent

– Be patient

Should I Focus on Facebook

• There are several possible good internet marketing strategies

– Email Marketing

– Search Engine Optimization

– Offline promotion of your website

– Facebook

• If you are effectively doing the first 3 and still have bandwidth, then pursue this marketing method

Free Website Critique:

Contact Like Sew Websites at:

801.318.5091

info@likesew.com

www.LikeSew.com

Upcoming Classes:

• How the New “Google Places” Impacts You

• E-Commerce and Shopping Carts – Tips & Techniques

• Social Media – What’s All the Buzz?

• Do’s and Don’ts of a Successful Website