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Game-changing Facebook
Features
Sean Roylance
• Co-founder and Director of Development for Like Sew Websites
• Bachelors degree in Computer Science
• 16 years of internet programming & 11 years of internet marketing experience
• Teach Internet Marketing classes at Utah Valley University Small Business Center
• I have worked with over 700 stores to improve their online presence and performance
• Like Sew specializes in providing easy-to-manage and great-looking websites for quilt, scrapbook, & craft stores at an affordable price
Game-changing Facebook Features
• What is Facebook?
• I’m busy—should I care about Facebook?
• New (and some old) Facebook features
• Advertising on Facebook
I’m Busy—Should I Care About
Facebook?
• Appeals to teenagers/young adults, grandparents, businesses, and moms
• In Feb 2010, Facebook passed Google in total page views (not users)
• 100 million users in the U.S. – 500 million users worldwide
• The average Facebook user spends 1-2 hours per day on Facebook
– This is true even though my wife denies it
New Facebook Features
• Fan Pages (old)
• “Like” Buttons
• Comment Sections
• Recent Activity Widget
What is a Facebook Fan page?
“Like” Buttons
“Like” Buttons
• “Like” Buttons
– Can be added anywhere on YOUR site
– Take up very little room—fits easily into your site
– Generate a link back to YOUR site from within
Facebook whenever someone Likes your page
“Like” Buttons
Comments Section
• Comments can be added to any page on on YOUR
site
• Comments are added to the Facebook profile of the contributor
• You can still commenteven if you don’t havea Facebook account
• Visitors can becomeacquainted with andconnect to each other
Recent Activity
• Recent Activity displays“Likes” and sharedpages from your site
• Recent Activity ispersonalized for eachvisitor
• Great if you have aninterconnected audience
Advertising on Facebook
*WARNING* about advertising on
Facebook (or Google)
• It is easy to lose money fast
• Come to the Pay-per-click (PPC) Marketing
Class
What is the difference between them?
• Twitter and Facebook emphasize short
messages.
• Twitter is oriented towards
business/professionals
• Facebook is oriented towards friends/family
Can Facebook help my business?
If so, how?• On the one hand
– It takes time to build a following
– Do your clients use Facebook?
• On the other hand– You can personalize your business
– Quick way to advertize specials and drive traffic
– Build loyal followers
– Attract new customers through their friends
– Search Engine Optimization (SEO) benefit
• If you choose to use Facebook– Track with analytics
– Be consistent
– Be patient
Should I Focus on Facebook
• There are several possible good internet marketing strategies
– Email Marketing
– Search Engine Optimization
– Offline promotion of your website
• If you are effectively doing the first 3 and still have bandwidth, then pursue this marketing method
Free Website Critique:
Contact Like Sew Websites at:
801.318.5091
www.LikeSew.com
Upcoming Classes:
• How the New “Google Places” Impacts You
• E-Commerce and Shopping Carts – Tips & Techniques
• Social Media – What’s All the Buzz?
• Do’s and Don’ts of a Successful Website