game change

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A talk for the BIMA event on customer-centric marketing through gamification on November 12th, 2014

TRANSCRIPT

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HOW DID WE GET HERE?

Better pictures than this,

something like dungeons and

dragons… and a hall full of school

kids

| GAME CHANGER |Source: statista.com

GAMING HOURS > EDUCATION HOURS

MORE CREATIVEMORE COLLABORATIVE

MORE HOPEFUL MORE ‘POWERFUL’

GAMES FULFIL THE FOUR MAIN CRITERIA OF

POSITIVE PSYCHOLOGY*

Dr Jane McGonigal

‘reality is broken’

*POSITIVE PSYCHOLOGY

RATHER THAN FOCUSING ON WHAT’S WRONG WITH PEOPLE,FOCUS ON WHAT’S RIGHT AND BUILD ON THEM

TO CONNECT WITH OTHERS IN A COLLABORATIVE

EXPERIENCE

TO BE PART OF SOMETHING BIGGER THAN OURSELVES

TO WORK AT TASKS WE BELIEVE IN

TO FEEL WE ARE TRULY GOOD AT SOMETHING

BELONGING EPIC MEANING

BLISSFULPRODUCTIVITY URGENT

OPTIMISM

COULD A WORK

ENVIRONMENT BE A GAME?

+

1) PHD IS A GAME ANYONE CAN WIN

SOURCE MAKES THE GAME FAIR

INNOVATOR

STONE-TURNER

COLLABORATOR

BRAVE LION

YOGA MASTER

EVERYONE’S A HERO IN THEIR OWN GAME

2) YOU CAN GO YOUR OWN WAY

3) IT’S MADE HARD SH*T HAPPEN

Resilience, fight and momentum to get

things done to a high level of quality day in

day out

4) PEOPLE ARE PART OF SOMETHING BIGGER

COLLABETITION

45TH

CULTURE +

TECHNOLOGY+

GAMIFICATION

GAME CHANGE FOR BUSINESS

=

CULTURE +

TECHNOLOGY+

GAMIFICATION

GAME CHANGE FOR RESEARCH

=

| GAME CHANGER |

CULTURE +

TECHNOLOGY+

GAMIFICATION

GAME CHANGE FOR

MARKETING=

| GAME CHANGER |

| GAME CHANGER |

TO CONNECT WITH OTHERS IN A COLLABORATIVE

EXPERIENCE

TO BE PART OF SOMETHING BIGGER THAN OURSELVES

TO WORK AT TASKS WE BELIEVE IN

TO FEEL WE ARE TRULY GOOD AT SOMETHING

GAME (NOT) OVER

@PHD_UK @anjali28

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