game analysis: messaging huibin lin, helsinki university of technology huibin@cc.hut.fi yi zhou,...

Game analysis: Messaging

Huibin Lin, Helsinki University of TechnologyHuibin@cc.hut.fi

Yi Zhou, Helsinki University of Technology zhouyi@cc.hut.fi

Table of Contents

IntroductionMobile Messaging in current stateMessaging ApplicationsPrediction of Messaging developmentsFuture ChallengesConclusion

Introduction-----Four forms of wireless messaging

Short Messaging Service (SMS)Multimedia Messaging Service (MMS)Mobile Instant Messaging (Mobile IM)Wireless email

Mobile Messaging in current state

The relationship of Messaging

Mobile Messaging in current state---SMS

SMS Technology

Mobile Messaging in current state---SMS

Worldwide SMS market

It was reported that the number of SMS had reached 1 billion per day by April 2002

Mobile Messaging in current state---SMS

Finnish SMS market

Mobile Messaging in current state---MMS

SMS Technology

Mobile Messaging in current state---Mobile Instant Messaging

Enable “see before connect”

Comparing to desktop IM, Mobile IM enhance the mobility of Instant messaging

Mobile Messaging in current state---Wireless Email

Wireless Email Technology

Messaging Applications

InfotainmentCustomization ServicesCommunities And Chat Services EntertainmentMobile MarketingMobile Commerce (M-commerce)

Prediction of Messaging developments

Global Cellular Voice and Data Revenues Forecast (2003-2008)

Data will still remain a firm second to revenues generated by voice, contributing only 18% to total cellular service income in 2008

Prediction of Messaging developments

Cellular Data Revenues Breakdown by Application Category (2008)

It is the Person-to-Person messaging applications that will continue to generate bulk (51%) of data revenues in 2008

Prediction of Messaging developments

Revenue contributions within Communications Applications Segment

Relative contribution of text messaging will decline as usage of MMS (photo messaging, video messaging, rich messaging), IM and Email grows

Prediction of Messaging developments

Rich, Photo and Video Messaging Revenues (2003 - 2008)

Global revenues across the messaging will reach $58 Billion in 2008. The figure illustrates the relative distribution of revenues for each category

Future challenges

Common short number available on all mobile operators

Range of premium tariffs available on all mobile operators

Revenue-sharing model High quality of service Permission Based Marketing

Conclusions

Voice will be still the first revenue for the operators in the coming future.

Mobile messaging service will play an important role on operators’ revenue.

Multifunctional Mobile messaging will make life easier SMS is currently the dominant messaging service MMS is said to be the offspring of SMS Mobile IM enables the feature “see before connect” Wireless email enhances the mobility of email service

Thank You &

Questions