game analysis: messaging huibin lin, helsinki university of technology [email protected] yi zhou,...
TRANSCRIPT
Game analysis: Messaging
Huibin Lin, Helsinki University of [email protected]
Yi Zhou, Helsinki University of Technology [email protected]
Table of Contents
IntroductionMobile Messaging in current stateMessaging ApplicationsPrediction of Messaging developmentsFuture ChallengesConclusion
Introduction-----Four forms of wireless messaging
Short Messaging Service (SMS)Multimedia Messaging Service (MMS)Mobile Instant Messaging (Mobile IM)Wireless email
Mobile Messaging in current state
The relationship of Messaging
Mobile Messaging in current state---SMS
SMS Technology
Mobile Messaging in current state---SMS
Worldwide SMS market
It was reported that the number of SMS had reached 1 billion per day by April 2002
Mobile Messaging in current state---SMS
Finnish SMS market
Mobile Messaging in current state---MMS
SMS Technology
Mobile Messaging in current state---Mobile Instant Messaging
Enable “see before connect”
Comparing to desktop IM, Mobile IM enhance the mobility of Instant messaging
Mobile Messaging in current state---Wireless Email
Wireless Email Technology
Messaging Applications
InfotainmentCustomization ServicesCommunities And Chat Services EntertainmentMobile MarketingMobile Commerce (M-commerce)
Prediction of Messaging developments
Global Cellular Voice and Data Revenues Forecast (2003-2008)
Data will still remain a firm second to revenues generated by voice, contributing only 18% to total cellular service income in 2008
Prediction of Messaging developments
Cellular Data Revenues Breakdown by Application Category (2008)
It is the Person-to-Person messaging applications that will continue to generate bulk (51%) of data revenues in 2008
Prediction of Messaging developments
Revenue contributions within Communications Applications Segment
Relative contribution of text messaging will decline as usage of MMS (photo messaging, video messaging, rich messaging), IM and Email grows
Prediction of Messaging developments
Rich, Photo and Video Messaging Revenues (2003 - 2008)
Global revenues across the messaging will reach $58 Billion in 2008. The figure illustrates the relative distribution of revenues for each category
Future challenges
Common short number available on all mobile operators
Range of premium tariffs available on all mobile operators
Revenue-sharing model High quality of service Permission Based Marketing
Conclusions
Voice will be still the first revenue for the operators in the coming future.
Mobile messaging service will play an important role on operators’ revenue.
Multifunctional Mobile messaging will make life easier SMS is currently the dominant messaging service MMS is said to be the offspring of SMS Mobile IM enables the feature “see before connect” Wireless email enhances the mobility of email service
Thank You &
Questions