g-town red v2 - chris · net promoter score = >10 after one year. ideation & evaluation. any...

G-Town Red

Team Photo

Title

How might we use technology to normalise ambition in aboriginal youth and provide guidance and access to safe & flexible education and employment?

Living in two different worlds

Modern, Fast and competitive,

Connected by technology

Traditional,Culture,Family

I WILL FAIL !

I CAN TRY

Low visibility of the opportunities available

14 yrs oldWhittington

At SchoolKinship Missing

Jules

! " #

Pains: Confidence, Low Expectations, Fear of Failure, Not enough guidance, Generational gap with nan

Gains: Guidance, Guest speakers, Student Support, Mentorship, Normalising her ambition

Lives with nan

I want to be a lawyer

! " #

Pains: Low Expectations, Trauma

Gains: Safety, Security, Being a Sustainable Leader, Mentors, Role Models

17 yrs oldCorio

Not at schoolKinship Missing

Johnny

Trauma

I want to be a leader

Not working

! " #

Pains: Access to money, childcare, education, mental wellbeing, rejection.

Gains: Childcare access, Flexible work,Independence + Self Determination, Uplifted Wellbeing, Be a role model for the next generation.

19 yrs oldGrovedale

Living aloneKinship Missing

Mary

Trauma

I want to be a role model

Not working

Title

How might we use technology to normalise ambition in aboriginal youth and provide guidance and access to safe & flexible education and employment?

More educatedVictorian Aboriginal 15-24 yr old

unemployment level to drop from 27% to 25% by 2021 (ABS Census)

More employed

Success Factors

User Satisfaction>1000 active users, > 2000 plans, >30,000

video views, > 100 employers listed by 2021

Stakeholder Engagement

Victorian aboriginal youth achieving no higher than grade 9 falls from 18.4% to 16% & non school

qualifications increase by 10%, by 2021

Net promoter score = >10 after one year

Ideation & Evaluation

Any Ideation Examples???

Value Proposition

Get $$$ Anyone can do it

It is culturally safe

Changes your attitude

It’s exciting

Constraints (It failed game)

Peer to peer

Must be appealing

Technology must be accessible

Must be visible

Must be culturally safe

Measurable impact

Must be flexible / adaptable

Not dependent on transport

Must engage all stakeholders

Low maintenance

Must be funded ongoing

Early outcomes

Not all Australians see the same opportunities

Nyaal is a technology based mentoring platform.

NyaalOpen your eyes

…

…

• Online tool delivering and instant specific and contextual career

plan job

Instant Path Finder

• Guidance and testimony videos presented by peers, influencers and mentors distributed on web

social media platforms

Guidance Video

3 Features

Jobs Detector

• App that detects jobs as you enter retailers and service

areas and pushes the opportunity to your phone

Guidance Videos

Practical advice and inspiration to normalise ambition:

• Short videos such as:

• It’s peer to peer for trust• Also influencers and mentors• Authentic and fun

• Open to non aboriginals to learn

• Production value = viable

• Strong SEO, YouTube, Instagram & Facebook….and the app / pwa

• Classes e.g. Make a resume• Achievers sharing their story• Wellbeing e.g. mental, cooking• Live one to many• Live mentor to one

Jobs Detector

An app that makes jobs more visible:

• As enter service area if a job is advertised and you meet criteria it gets pushed to your smartphone

• Notifications can include action buttons

• Some retailers with WiFi

• Extension of jobs board solution that connects and matches you with safe and flexible jobs

Instant Path Finder

An instant plan, a visualised path – no career meetings, no travel, no judgement:

• Simple high level timeline from now to your goal

• Specific courses, locations and dates (which you can edit)

• Initially rule based logic, but AI/machine learning to suggest ever more contextual paths

• Links to relevant mentorship opportunities and case studies

• Connects you to other users on same path

Validation – Job Sources

SEEKINDEEDJoraWan-Yaari Aboriginal ConsultancyVIC Careers (careers.vic,gov.au)Geelong CareersColac Jobs Victoria (GWYLF)WhitelionWestvicVictorian Group Training (VGTC)Deakin Uni CareersGumtree Jobs

Sources API Safe Filter

YESYESNONONONONONONONONONO

NONONOYESNONONONONONONONO

Oh …few apis, no accreditation system…jobs detector will

need to collect safe jobs itself

…

…

• Automatically sends emails to listers on seek and indeed and asks lister to self assess against

criteria via short online form. If self report as compliant then jobs Is

listed.

Auto Query Listers

• Humans verify which jobs are safe, by talking to sources, listers and employers and input these

into to the collection in jobs detector

Curate

3 More Solutions (Jobs Detector)

Train & Accredit

• Develop criteria and test. Deliver accreditation as culturally safe employer. Employers listing on our

platform; in onboarding we educate and test for cultural

safety. If not complaint may list if book training appointment

Title

We are defining “culturally safe” as:A deep genuine learning and understanding of aboriginal people creating a culturally safe environment where aboriginal people can feel safe in their identity, culture and community.

Culturally Safe

A certification process would include:• training to support basic

level of awareness and build cultural capability

• provision of guidelines, policy and resources for workplaces

MVP Phase 2 Phase 3

§ Launch the jobs board § Assess to culturally safe

jobs§ Educate and train

employers§ Match and push jobs § Job detecting feature

in app

• Introduce complimentary channel app to audience.

• Download videos• instant planner • Connect to a real life

mentor• 24/7 chat

• Fast to market.• Build an Audience • Delivers early

ourcomes

Safe Jobs DetectorPathfinding appGuidance Videos

Roadmap

Next Steps1. Concept test 2. - Production and user testing of sample video3. - Validation of accreditation and data strategy4.

Ruby EvansSenior Aboriginal Mentor,Strong Brother Strong Sisterruby@strongbrotherstrongsister.com

Keeden GrahamSenior Aboriginal Mentor,Strong Brother Strong Sisterkeeden@strongbrotherstrongsister.com

Gemma EvansSenior Aboriginal MentorStrong Brother Strong Sistergemma@strongbrotherstrongsister.com

Fiona MawEco Dev OfficerGeelong City Councilfmaw@geelongcity.vic.gov.au

Chris DaleyHead of Design, AnsibleChris.daley@ansibleww.com

Sheetal DhadialTechnical Consultant, AnsibleSheetal.dhadial@ansibleww.com

Troy SmithellsApps Specialist, TelstraTroy.Smithells@team.telstra.com

Alessio BontiUniversity Lecturer, Deakin UniA.bonti@deakin.edu.au

Title

Thank you

Jo BirleyGreat Ocean Road Tourismjo@gort.com.au

Sanchit DangMasters of IT, Deakin Unisanchitd5@live.com