g oing public

going public

By Dominic Scrima and Lesley Martin

Facebook845 million members worldwide

400+ million daily users

84% of the company’s $3.7 billion revenue comes from advertising

Filed for prospectus February 1, 2012.“The social giant seeks to raise $5 billion in

funding, the largest in technology history.” - Wired.com

Facebook BubbleFacebook overtaking Google internet leader

Social media trend

Advertising is important to Facebook’s revenue, but…

Facebook ads ROI < TV, print, radio, Google-ads

Making Money in Social MediaGroupon and Zynga went

public and sank below IPO price

Groupon has yet to turn a profit

Zynga’s Farmville played on Facebook

Making Money in Social Media Social medias share information, not money

Corporation’s focus: make money

So how will social media sites change to make money?

DiscussionWhy do you think Facebook went public?

How do you think Facebook will change?

How will they make money? Have you ever clicked on a Facebook ad?

Privacy issues How do you feel about corporations having your

information?

Works Citedhttp://www.wired.com/epicenter/2012/02/face

book-ipo-2/all/1

http://www.ft.com/cms/s/0/f5283586-51ab-11e1-a99d-00144feabdc0.html#axzz1ljTcPG2M

http://news.cnet.com/8301-13577_3-9941488-36.html

http://www.wired.com/epicenter/2012/02/facebook-ipo-2/all/1

http://www.cnn.com/2012/01/31/opinion/rushkoff-facebook-ipo/index.html