g oing public
DESCRIPTION
g oing public. By Dominic Scrima and Lesley Martin. Facebook. 845 million members worldwide 400+ million daily users 84% of the company’s $3.7 billion revenue comes from advertising Filed for prospectus February 1, 2012. - PowerPoint PPT PresentationTRANSCRIPT
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going public
By Dominic Scrima and Lesley Martin
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Facebook845 million members worldwide
400+ million daily users
84% of the company’s $3.7 billion revenue comes from advertising
Filed for prospectus February 1, 2012.“The social giant seeks to raise $5 billion in
funding, the largest in technology history.” - Wired.com
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Facebook BubbleFacebook overtaking Google internet leader
Social media trend
Advertising is important to Facebook’s revenue, but…
Facebook ads ROI < TV, print, radio, Google-ads
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Making Money in Social MediaGroupon and Zynga went
public and sank below IPO price
Groupon has yet to turn a profit
Zynga’s Farmville played on Facebook
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Making Money in Social Media Social medias share information, not money
Corporation’s focus: make money
So how will social media sites change to make money?
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DiscussionWhy do you think Facebook went public?
How do you think Facebook will change?
How will they make money? Have you ever clicked on a Facebook ad?
Privacy issues How do you feel about corporations having your
information?
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Works Citedhttp://www.wired.com/epicenter/2012/02/face
book-ipo-2/all/1
http://www.ft.com/cms/s/0/f5283586-51ab-11e1-a99d-00144feabdc0.html#axzz1ljTcPG2M
http://news.cnet.com/8301-13577_3-9941488-36.html
http://www.wired.com/epicenter/2012/02/facebook-ipo-2/all/1
http://www.cnn.com/2012/01/31/opinion/rushkoff-facebook-ipo/index.html