g o o gle a ds o f o u tdo o r ad v er tisin g u r m e d i u m s a l l o w u s t o t a r g e t b e t...

Google�Ads�Of�Outdoor�Advertising�

Confidential and Proprietary. Copyright (c) by Adonmo Pvt Ltd. All Rights Reserved

Pain-points 

ContextualRelevance

Impact Measurement

HighStarting Price

Solution

that can

Intelligent

Observe

Targeting

Higher RoI

Impact Measurement

cloud powered display

Computer Vision

Data Sources

HyperlocalIntelligence

Under the Hood

Who's looking

What's the count

What's on their mind in this

location at this moment

TEAM

ADV I SORS

Progress in numbers

Oct'17

65

Products on Road

20

Clients

5

 Patents Filed

Unit Break-even Achieved

23

Revenue Growth MoM

%

15

Team Size

Recognized By

Bureau of  Indian Standards

Clients

Business Model

$

^

^

^ ^

Direct Sales 

Ad Sales throughChannel Partners

Drivers Share

Channel PartnerCommission

Catering to 20% of  their monthly income 

Market Sizing

$ 550 B

$ 40 B Outdoor Ad Market

Source:  Dentsu Aegis Network  

Total Ad Market

$ 400 M  Share of Market  

Established

July 2016Prototype Complete

Feb 2017 Road tests with 5 taxi-

top vehicles, Patents

& Regulatory

Clearances

April 2017

Initial launch of

taxi-top line with

40 vehicles

August 2017

Attain critical mass

Taxi-tops: 1000

Indian Cities: 1

June 2018

Mar 2019

Jun 2020

Dec 2021

1 million Ad displays in AdOnMo network 

(taxi-top & fixed OOH screens combined) 

Jan 2025

Adonmo Roadmap

Taxi-tops: 5000

Indian Cities: 3

Dec 2019 Taxi-tops: 20000

Indian Cities: 8

International Cities: 1

Fixed OOH Screens:

1000

Product launch of

Smart Ad networks for

indoor screens

Taxi-tops: 50000

Indian Cities: 12

International Cities: 7

Fixed OOH screens: 10000

Aggregate Ad networks by

being a SaaS provider

Taxi-tops: 150000

Indian Cities: 20

International Cities: 25

Fixed OOH screens: 80000

December 2017

Introduced

Computer Vision

& Increased to

100 vehicles

Unit Economics

Financials

Device cost (Hyd Manufacturing) -

$200

IndianMarket

US/EuropeMarket

Driver costs 

$50

$200

Device runningcosts 

Devicemaintenance 

$5

$10

$50

$25

Total Cost

$71

Other costs

$6

$30

$305

RevenuePotential

$200

$700

- All Monthly Values

Projections

June 2018 to         2019

June 2019 to         2020

Revenue

$ 2.1 M

$ 8.5 M

Capex

$ 4 M

$ 700 K

Opex Salaries

$ 1 M

$ 1.5 M

Partner  payment

$1.1M

$ 3M

Others

$ 1M

$ 2M

Competitive Landscape

^

^

Reach

Targeting

Billboards

Location basedmobile phone ads

Our mediums allow us to target better than any of our competitorsusing Computer Vision, also our technology is great at contextualizingreal-time ads. All this while having a reach similar to the Billboards. 

Location basedmobile phone anddisplay ads

Seeking..

$ 500K of Pre-Series funding to

Scale up to 1000 units across 2 cities in India

Product Development and strengthening IP

Funding History

$ 200K raised from Angel Investors

Google�Ads�Of�Outdoor�Advertising�

sandeep@adonmo.com  

+91 9908220777

Hyderabad