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Google Ads Of Outdoor Advertising Confidential and Proprietary. Copyright (c) by Adonmo Pvt Ltd. All Rights Reserved

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Page 1: G o o gle A ds O f O u tdo o r Ad v er tisin g u r m e d i u m s a l l o w u s t o t a r g e t b e t t e r t h a n a n y o f o u r c o m p e t i t o r s u s i n g C o m p u t e r V

Google�Ads�Of�Outdoor�Advertising�

Confidential and Proprietary. Copyright (c) by Adonmo Pvt Ltd. All Rights Reserved

Page 2: G o o gle A ds O f O u tdo o r Ad v er tisin g u r m e d i u m s a l l o w u s t o t a r g e t b e t t e r t h a n a n y o f o u r c o m p e t i t o r s u s i n g C o m p u t e r V

Pain-points 

ContextualRelevance

Impact Measurement

HighStarting Price

Page 3: G o o gle A ds O f O u tdo o r Ad v er tisin g u r m e d i u m s a l l o w u s t o t a r g e t b e t t e r t h a n a n y o f o u r c o m p e t i t o r s u s i n g C o m p u t e r V

Solution

that can

Intelligent

Observe

Targeting

Higher RoI

Impact Measurement

cloud powered display

Page 4: G o o gle A ds O f O u tdo o r Ad v er tisin g u r m e d i u m s a l l o w u s t o t a r g e t b e t t e r t h a n a n y o f o u r c o m p e t i t o r s u s i n g C o m p u t e r V

Computer Vision

Data Sources

HyperlocalIntelligence

Under the Hood

Who's looking

What's the count

What's on their mind in this

location at this moment

Page 5: G o o gle A ds O f O u tdo o r Ad v er tisin g u r m e d i u m s a l l o w u s t o t a r g e t b e t t e r t h a n a n y o f o u r c o m p e t i t o r s u s i n g C o m p u t e r V

TEAM

ADV I SORS

Page 6: G o o gle A ds O f O u tdo o r Ad v er tisin g u r m e d i u m s a l l o w u s t o t a r g e t b e t t e r t h a n a n y o f o u r c o m p e t i t o r s u s i n g C o m p u t e r V

Progress in numbers

Oct'17

65

Products on Road

20

Clients

5

 Patents Filed

Unit Break-even Achieved

23

Revenue Growth MoM

%

15

Team Size

Recognized By

Bureau of  Indian Standards

Clients

Page 7: G o o gle A ds O f O u tdo o r Ad v er tisin g u r m e d i u m s a l l o w u s t o t a r g e t b e t t e r t h a n a n y o f o u r c o m p e t i t o r s u s i n g C o m p u t e r V

Business Model

$

^

^

^ ^

Direct Sales 

Ad Sales throughChannel Partners

Drivers Share

Channel PartnerCommission

Catering to 20% of  their monthly income 

Page 8: G o o gle A ds O f O u tdo o r Ad v er tisin g u r m e d i u m s a l l o w u s t o t a r g e t b e t t e r t h a n a n y o f o u r c o m p e t i t o r s u s i n g C o m p u t e r V

Market Sizing

$ 550 B

$ 40 B Outdoor Ad Market

Source:  Dentsu Aegis Network  

Total Ad Market

$ 400 M  Share of Market  

Page 9: G o o gle A ds O f O u tdo o r Ad v er tisin g u r m e d i u m s a l l o w u s t o t a r g e t b e t t e r t h a n a n y o f o u r c o m p e t i t o r s u s i n g C o m p u t e r V

Established

July 2016Prototype Complete

Feb 2017 Road tests with 5 taxi-

top vehicles, Patents

& Regulatory

Clearances

April 2017

Initial launch of

taxi-top line with

40 vehicles

August 2017

Attain critical mass

Taxi-tops: 1000

Indian Cities: 1

June 2018

Mar 2019

Jun 2020

Dec 2021

1 million Ad displays in AdOnMo network 

(taxi-top & fixed OOH screens combined) 

Jan 2025

Adonmo Roadmap

Taxi-tops: 5000

Indian Cities: 3

Dec 2019 Taxi-tops: 20000

Indian Cities: 8

International Cities: 1

Fixed OOH Screens:

1000

Product launch of

Smart Ad networks for

indoor screens

Taxi-tops: 50000

Indian Cities: 12

International Cities: 7

Fixed OOH screens: 10000

Aggregate Ad networks by

being a SaaS provider

Taxi-tops: 150000

Indian Cities: 20

International Cities: 25

Fixed OOH screens: 80000

 

December 2017

Introduced

Computer Vision

& Increased to

100 vehicles

Page 10: G o o gle A ds O f O u tdo o r Ad v er tisin g u r m e d i u m s a l l o w u s t o t a r g e t b e t t e r t h a n a n y o f o u r c o m p e t i t o r s u s i n g C o m p u t e r V

Unit Economics

Financials

Device cost (Hyd Manufacturing) -

$200

IndianMarket

US/EuropeMarket

Driver costs 

$50

$200

Device runningcosts 

Devicemaintenance 

$5

$10

$50

$25

Total Cost

$71

Other costs

$6

$30

$305

RevenuePotential

$200

$700

- All Monthly Values

Projections

June 2018 to         2019

June 2019 to         2020

Revenue

$ 2.1 M

$ 8.5 M

Capex

$ 4 M

$ 700 K

Opex Salaries

$ 1 M

$ 1.5 M

Partner  payment

$1.1M

$ 3M

Others

$ 1M

$ 2M

Page 11: G o o gle A ds O f O u tdo o r Ad v er tisin g u r m e d i u m s a l l o w u s t o t a r g e t b e t t e r t h a n a n y o f o u r c o m p e t i t o r s u s i n g C o m p u t e r V

Competitive Landscape

^

^

Reach

Targeting

Billboards

Location basedmobile phone ads

Our mediums allow us to target better than any of our competitorsusing Computer Vision, also our technology is great at contextualizingreal-time ads. All this while having a reach similar to the Billboards. 

Location basedmobile phone anddisplay ads

Page 12: G o o gle A ds O f O u tdo o r Ad v er tisin g u r m e d i u m s a l l o w u s t o t a r g e t b e t t e r t h a n a n y o f o u r c o m p e t i t o r s u s i n g C o m p u t e r V

Seeking..

$ 500K of Pre-Series funding to

Scale up to 1000 units across 2 cities in India

Product Development and strengthening IP

Funding History

$ 200K raised from Angel Investors

Page 13: G o o gle A ds O f O u tdo o r Ad v er tisin g u r m e d i u m s a l l o w u s t o t a r g e t b e t t e r t h a n a n y o f o u r c o m p e t i t o r s u s i n g C o m p u t e r V

Google�Ads�Of�Outdoor�Advertising�

[email protected]  

+91 9908220777

Hyderabad


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