futurising
Post on 09-May-2015
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Promoting yourself via social media
Dirk Singer, Twitter - dirktherabbit
Promoting yourself online? Here is one way of doing it
The results?
• $6 in Google Ad Words for five creative directors, resulted in:
• Four job interviews
• Two job offers
• 700k+ YouTube views
• Countless blog and online coverage
My Google search profile
I’ve got an extensive digital footprint, as you’d expect - I’m
also easily found due to an unusual name. But I could do better, over
half the links on here point to things from my previous job 6+
months ago
However, I’ve won at least one piece of business when someone
Googled me (and a colleague from Rabbit) to make sure we really
were active in social media
Where to find me
• Twitter - twitter.com/dirktherabbit
• Blog - liesdamnedliesstatistics.com
• Netvibes - netvibes.com/dirkthecow
• Slideshare - dirkthecow
• Flavors.me/dirktherabbit
• (Also Foursquare, Gowalla)
• I am on Facebook...but have enabled all the privacy settings, and encourage anyone using social media professionally to do the same!
From Rabbit - we generally hire via social media
Two people we hired via social media - @louisedoherty (account director and founder Rabbit), @zoewithdots (consultant, starts tomorrow and found when we were looking for a graduate - our starting point was to go through our existing Twitter lists). We took people we already
knew online - and will probably continue to go so going forward
And we’re not alone...
Challenger, Gray and Christmas did a survey on the most effective way of getting a job among HR managers. Bottom came the old school methods of classified ads - classifieds having once been the lifeblood of regional papers - and turning up at a job fair.
And we’re not alone...• A US survey from careerbuilder.com:
• 45% of employers will research a candidate via social media: 29% use Facebook, 26% use LinkedIn and 21% use MySpace, the survey found. One-in-ten (11% ) search blogs, while 7% follow candidates on Twitter
• 53% of survey respondents rejected candidates because they posted provocative or inappropriate photographs or information.
• 44% passed on a candidate because they saw content related to the person drinking or using drugs.
• 35% rejected candidates because they bad-mouthed their previous employer, co-workers or clients.
• 24% rejected a candidate because that person lied about his/her qualifications.
• 20% did not hire a candidate because social media revealed that person had shared confidential information from a previous employer
Why is a good online footprint important?
• It gives an idea of your personality - much more than a CV (or printed document through the post) ever will
• It shows how you communicate and your interests
• It’s convenient - click through links to find out more
• If a job seeker - it shows you are proactive
• It protects your search engine reputation (which is your reputation)
But it’s important to get what you say absolutely right
(When looking at an online profile or website): “Customers make a decision within 50 milliseconds about whether or not they trust the firm, and want to do business with them...or not.”(Brandflakesforbreakfast)
A look at different tools to use
Social aggregators and individual networks
Examples of aggregators
Flavors.me Chi.mp Netvibes
Blogging tools - good for expressing ideas, showcasing expertise...but update at least once a week
Tumblr - Online scrapbook
Posterous - Light, easy to use
blogging platform
Blogger and wordpress -
blogging tools
Using Twitter
Disproportionately used by so-called
‘influencers’
Unlike Facebook, acceptable and
normal to connect with strangers
Use of lists - a very powerful
networking tool
• Create a biog and profile that tells people a bit about yourself with link
• Select 50 people you’d like to follow - mix of industry influencers (use lists) and people you know
• Grow your follower / following list organically - don’t (e.g.) follow 500, and only have 50 following you back
• Listen but say something too - people won’t follow back a blank page
• Start by responding to what people are saying (means they will see you), then move onto to posting links / interesting news
Starting a Twitter profile
• Bottom line - make sure you have a profile. It can serve as a substitute CV (send out the link)
• Fill in all the career information, find people from previous jobs / companies
• If a small business, claim it on LinkedIn
• Don’t be shy to ask for recommendations - what people say can be used in future job applications
• Link to blogs, presentations etc on LinkedIn
• Join the special interest groups
And what about Facebook?
In a word - don’t.By all means, like
Facebook fan pages, or create your own. But
when it comes to yourself, think about ticking all the
privacy settings
Go to http://www.reclaimprivacy.org/to check your Facebook
settings
Thank you for your time!
Contact me - email dirk at therabbitagency.com
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