future proofing your seo

Algo Proofing – A Look at the Landscape

First Off... Who Am I?

Co-author: The Art of SEO CEO: Stone Temple Consulting, 30+

person Digital Marketing and SEO firm Columnist:

Interviewer:

The Takeaways

Moving to 100% (Not Provided)

Toolbar PageRank Updates are History?

The Adds

Hummingbird

Hummingbird in a Nutshell

QueryTranslator

UserQuery Main

Algo

Translated Search Query Results

ModifiedQuery

Hummingbird

Conversational Queries

“Show Me Pictures of the Eiffel Tower”

Remembers Context – “How Tall Is It?”

Basics of Hummingbird

• Affects 90% of queries• Translates queries– Natural language– Synonyms– Context– Co-citation connections

• Maps true user intent

Google Plus

Code for a Google Plus Share

• This is why people think the links pass value• Note: Google deliberately and carefully architected this to pass PageRank• They did so for a reason• Our opinion that is that it is not treated the same as a traditional link• It is probably filtered in some fashion• Likely value is as a supplemental signal

Google Plus – Personalized Results

Google PlusPost inSERPs

How Google Plus Shares May Impact SEO(non-personalized)

This is Speculation!

Authorship and AuthorRank

Eric Schmidt

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”

Google’sEric Schmidt

The New Digital Age

In-Depth Articles

PublisherRank

What the H**L Do I Do Now?

Some Tactics Now Useless

• Obsessing OverPageRank willslowly die off• Obsessing overkeyword usagewill as well

Google Wants You To Think Strategically

Be The Best At Something

Help Others and Communicate Your Expertise

You

Address User Wants / Needs

Does Your Website Reflect That?

Usability

Functionality

Usefulness

Does the Community

Acknowledge You?

Thank You!

Eric Enge

eenge@stonetemple.com@stonetemple

+Eric Enge(508) 485-7751

www.stonetemple.com