future of web apps

Tony Fish CEO tony.fish@amfventures.com Page 1

AMF Ventures provides professionalconsulting services that will enable your enterprise to build returns within

the constraints of 1.0 and be ready to exploit opportunities created by 2.0 thinking and beyond….

www.mashupevent.com

UnIqUeNeSs

Where mobile web thinking was 2006

mobile content

Harnessing Collective

Intelligence

Capturing Content at the

Point of inspiration

Extending the web

Mobile web 2.0

I am a tagmy identity

multilingualmobile access

digital convergence

mobilesearch

AJAX/widgets

Uniquely mobile

LocationLocation

EnablersPlatformAccessDeviceUser

User Device Access Platform Enablers

User creates content and publishes it

Content created for the user to consume

Point of inspiration

reality

family

friendsholiday

night out

cartoon

e.g publishing

e.g search e.g payment security, DRM

e.g GSM WiFi UMTS

e.g phone smartphone

e.g hosting, integration with WWW

Events

Professional Editing

Content creation

PersonalTagging

Professionalcapture

concert

colleaguesgathering

Personalcreation

Personalcapture

SportNews

Point of entertainment

Events

before we do where thinking is up to…

let’s do what “mobile web 2.0” is not….

technology

company

service

android

mobile OS

framework

platform

mobile broadband

by the way

I don’t care if you call mobile web 2.0

Mobile 2

Mobile 2.0

Next gen mobile

or any other flavour

what I do care about, is

that you engage in thinking and debate

so Mobile Web 2.0 is….

all about

UnIqUeNeSs

The correct question is ..

What can you do on a mobile, that

you cannot do on any other platform ?

other platforms are…

WEB (internet, access, IP)

Broadcast (TV, radio)

Mobile (wi’x)

here is the story

In simple terms

Data from

platforms

click data

content

my data

Data analysis

If you own the data and the analysis

you own the value

to own the data, you need to have

control the platforms and you

need the cloud with a client

Why is Google doing what it is doing?

…from the mobile Internet

.. from watching TV

…in front of the PC

..from engaging with a PC/Web

..spent with a mobile in your pocket

…generated from a mobile device

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

% of time

Value of metadata

Source AMF Ventures www.amfventures.com

Doing traditional stuff, search, buy, find, map etc

Automated data pick up

In complex terms

so what data do “they” want?

contextpersonalis

recommendation

requirement/ enforcement/policy

security trust loginauthentication

recognition/ desire/ peer pressure/ community

attention location time searchcontentcreate

Identity

access

contentconsume

purchase

banking discoveryreputation

corporate

Digital Footprint

individual community

inputs

outputs

who benefits

motivation

database

trade or barter

billing

accuracy colour

intent

activity

advertising

So why is the web working and mobile not?

Some are part of open eco-systems

Some are part of closed ecosystems

and some are not sure!

device

tethered

generic

network

platformapplications & content

closedopen

proprietary

All IP network

deliver capture

closed ecosystem

open ecosystem

device

tethered

generic

network

platformapplications & content

closedopen

proprietary

All IP network

deliver capture

closed ecosystem

open ecosystem

ile to

so what?

who does it effect and how…

2.0 thinking does effect everyone here and …

and every aspect of your business

developer & design

application interface and structure

service

delivery

position

strategy

regulation and policy

because…

Access is a commodity and ownership is unimportant. Value will be retained by those

who get the deep and dirty in the management of complexity for getting data in, stored and out.

In the New Kingdom, Loyalty is Dead, Trust is the Challenger, the Princes’ are Editors, the

Princesses are Simplicity, Attention is Queen and Metadata is King.

how’s time?

There is an important question?

How will the “purchase decision change”

As you are not buying anything that you

You currently sell/ buy

‘Rainbow of Trust’

parting thoughts

some companies get it…

Why speak to Tony Fish 07808 142121

funding

strategy non exec

implementation

knowledge

workshops

don’t forget

future of web apps

mobile web

mobile

data

thinking

0 thinking

search

platforms

effect

Business

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