fundraising presentation09 tim narrating

A “Cause Marketing” Partnership Program

Sustainable Fundraising Solution

Traditional Fundraising

Generosity of others Major effort Limited time

Modest return

Does your fundraising look like this ?

Fundraising Criteria

Fulfill mission

Promote involvement

Do no harm

What if Fundraising could..

Provide a consistent revenue stream

Minimize effort in planning and

staffing

Offer a way for everyone to get

involved

Cause-Targeted Marketing

All of us currently buy Home and Health Care products Food and Grocery items

Why not change brands?Cone Cause Study in 2008, found 79% of Americans would switch brands to support their cause

Similar Philanthropy Successes

1976 Marriott / March of Dimes1979 Famous Amos Cookies / Literary Volunteers of

America1982 Paul Newman / Newman’s Own

(has donated over $265 million to charity)

In 2006 Shaklee introduces a new concept for non-profits

Candidates for Redirected Spending

• Average family spends $25 to $100 a month

• That’s up to $1200 every year(2004 GuideStar survey)

• Household Cleaners• Personal Care • Vitamins• Weight Loss Systems

Over 300 product choices

LOYALTY THROUGHQUALITY!

HEALTHY BEAUTYNatural-BasedPERSONALCARE & BeautyProducts

HEALTHY NUTRITION

Feel Betterin 30 Days or Your

Money Back

HEALTHY HOMESafe for you,

your home,and your planet™

GET CLEAN™

HEALTHY WEIGHT RevolutionaryCINCH™Inch Loss Plan!

AIR AND WATERTREATMENT

Shaklee - a 50+ year old Company

ProductsUnconditionallyGUARANTEED!

#1 natural nutrition company in the U.S.! Over $250 million invested in research &

development and clinical testing Over 83,000 tests for product quality annually 90 published peer-reviewed clinical studies

UNLIMITED FUTURE!!!

CLIMATE NEUTRAL™First company in the world to be Climate Neutral™ certified, totally offset C02 emissions, resulting in a net zero impact on the environment.

A 50-YEAR HERITAGEFounded by Dr. Forrest C. Shaklee in 1956Sold over 500 million productsOne of the first biodegradable nontoxic cleaners – Basic-H®

Immediate Benefit

One example is switching to the Get Clean™ Starter Kit:

• Eliminates 108 pounds of packaging waste from landfills

• Eliminates 248 pounds of greenhouse gases

• Environmental Equivalent to Planting 10 Trees

MAKE A DIFFERENCE!

Impact When 12 Families “Get Clean”

Impact when 100,000 Families “Get Clean”

How does this work ?

1. Non-profit enrolls in the program

2. Shaklee creates a dedicated and secure shopping website

3. Promote the program to supporters of your cause

4. Supporters and others use your secure online shopping site to redirect monthly spending

5. Organization receives income from this redirected spending

Fundraising Potential

Shaklee non-Profit Model:Traditional For-Profit Model:

8% to 34%1% to 5%

Redirecting Household Spending of $100/month

25 Members & Families redirecting purchases of $100

[ $6,000/year potential ]

25 families @ $100/month = $2500 in spending

x 20% commission $500 monthly bonus

Redirecting Household Spending of $100/month

Members & Families redirecting purchases of $100100 families @ $100/month = $10,000 in spending x 34%

commission $3400 monthly bonus

500 families @ $100/month = $50,000 in spending x 34%

commissions $17,000 monthly bonus

[ $204,000/year potential ]

[ $40,800/year potential ]

Organization’s Cost

Shaklee has a history of innovation backed by strong

commitment. We believe partnering with your

organization will ensure your continued success…

Therefore – all costs are waived to set up and

sustain the program

$ 000.00

Organization’s Commitment

Become an active supporter of the Shaklee non-profit program

Redirect your spending every month

Promote the program to supporters

Shaklee’s Commitment Maintain secure online presence

Extensive promotional & educational marketing materials for your use

Provide a back office accountability site for program management

Deliver 100% guaranteed, safe and healthy products

A fundraising partnership of social

engagement and global citizenship.

“win for the planet”

“win for the non-profit”

“win for Shaklee”