fundraising - how to get some fund to your ngo

MICROSOFT TECH CLUB TRAINING

Fundraising for NGOs

Nesma Darwish

Agenda

What is Fund?The process as a wholeBefore the meetingDuring the meetingAfter the meeting

What is FUND ?

?

The Process as a whole

“Before”- Benefit package

-Research-Needed Skills-contacting the

potential sponsor

“During”-Remember the Dos

and Don’ts

“After”-Follow up

Before the meeting:Essential questions

What is the organization you’re working for?What benefits can you offer the sponsors?Who sponsored you before? Are they still

sponsoring you? If no, why not?Who are your competitors?What is your competitive advantage ?

Before the meeting:Benefit package

Should include: Brief introduction about your organization The services you can offer the sponsor Competitive Advantage Previous success stories

Before the meetingResearch

The key to be a successful Fundraiser is

PREPARATION

Before the meeting:Research

The key to be a successful Fundraiser is

PREPARATION

What kind of companies do you need by your side?What is the latest news on these companies?Who to contact?What can you offer them specifically? What can you possibly offer that no one else can?

Before the meeting:Research

The key to be a successful Fundraiser is

PREPARATION

“Time spent in reconnaissance is seldom wasted”

Methods to create new business contacts:

Endless chainPersonal observationChance contactsLists and groupsPast customersExtracurricular activities

Before the meetingcontacting the potential sponsor

How to contact your potential sponsors??

Before the meeting:needed skills

KnowledgeableConfidentSincerely interested in the customerConsistently reliableAble to create an appropriate business

relationshipFlexibleVisibly well prepared and organized

Before the meetingSummery

1. Organize your thoughts 2. Create your benefit package 3. Research – look for potential sponsors4. Contact them

During the meeting:needed skills

You will need to: Communicate

delivering information and creating awareness

During the meeting:needed skills

You will need to: Communicate

delivering information and creating awareness Persuade

showing that your offering is inherently desirable

During the meeting:needed skills

You will need to: Communicate

delivering information and creating awareness Persuade

showing that your offering is inherently desirable Differentiate

creating a difference between you, and your product/service, and competition

“aim to make what you say Understandable, Attractive and Credible”

During the meeting

RememberYou’re not in an interview, you’re a businessman/woman

You need to dress properly

One more well chosen word, appropriate description or added detail can win the sponsor.

One less plus on the balance, or something that allows too much to mount up on the minus side, can lose the

sponsor

During the meeting

RememberSuccessful Fundraisers give attention to the detail

that creates a positive difference.

Customers hate being treated as customers

A picture may really be worth a thousand words [Graphs, charts, event pictures, snapshots…etc.]

Always prepare a plan B, C and D !!

After the meeting

Keep record for each Sponsor your memory may fail you, prepare everything you

need that will help you when you contact your sponsor the next time.

Prepare a contingency plan In case of crises like if you couldn’t deliver something

you promised to, what will you do to make up for that?Keep an appropriate business relationship

building rapport

Any Questions

THANK YOU

Nesma DarwishDarwish.nesma@gmail.com

Twitter: @NesmaxDarwishSlidshare: NesmaDarwishLinkedIn : NesmaxDarwish