fundraising - how to get some fund to your ngo
TRANSCRIPT
MICROSOFT TECH CLUB TRAINING
Fundraising for NGOs
Nesma Darwish
Agenda
What is Fund?The process as a wholeBefore the meetingDuring the meetingAfter the meeting
What is FUND ?
?
The Process as a whole
“Before”- Benefit package
-Research-Needed Skills-contacting the
potential sponsor
“During”-Remember the Dos
and Don’ts
“After”-Follow up
Before the meeting:Essential questions
What is the organization you’re working for?What benefits can you offer the sponsors?Who sponsored you before? Are they still
sponsoring you? If no, why not?Who are your competitors?What is your competitive advantage ?
Before the meeting:Benefit package
Should include: Brief introduction about your organization The services you can offer the sponsor Competitive Advantage Previous success stories
Before the meetingResearch
The key to be a successful Fundraiser is
PREPARATION
Before the meeting:Research
The key to be a successful Fundraiser is
PREPARATION
What kind of companies do you need by your side?What is the latest news on these companies?Who to contact?What can you offer them specifically? What can you possibly offer that no one else can?
Before the meeting:Research
The key to be a successful Fundraiser is
PREPARATION
“Time spent in reconnaissance is seldom wasted”
Methods to create new business contacts:
Endless chainPersonal observationChance contactsLists and groupsPast customersExtracurricular activities
Before the meetingcontacting the potential sponsor
How to contact your potential sponsors??
Before the meeting:needed skills
KnowledgeableConfidentSincerely interested in the customerConsistently reliableAble to create an appropriate business
relationshipFlexibleVisibly well prepared and organized
Before the meetingSummery
1. Organize your thoughts 2. Create your benefit package 3. Research – look for potential sponsors4. Contact them
During the meeting:needed skills
You will need to: Communicate
delivering information and creating awareness
During the meeting:needed skills
You will need to: Communicate
delivering information and creating awareness Persuade
showing that your offering is inherently desirable
During the meeting:needed skills
You will need to: Communicate
delivering information and creating awareness Persuade
showing that your offering is inherently desirable Differentiate
creating a difference between you, and your product/service, and competition
“aim to make what you say Understandable, Attractive and Credible”
During the meeting
RememberYou’re not in an interview, you’re a businessman/woman
You need to dress properly
One more well chosen word, appropriate description or added detail can win the sponsor.
One less plus on the balance, or something that allows too much to mount up on the minus side, can lose the
sponsor
During the meeting
RememberSuccessful Fundraisers give attention to the detail
that creates a positive difference.
Customers hate being treated as customers
A picture may really be worth a thousand words [Graphs, charts, event pictures, snapshots…etc.]
Always prepare a plan B, C and D !!
After the meeting
Keep record for each Sponsor your memory may fail you, prepare everything you
need that will help you when you contact your sponsor the next time.
Prepare a contingency plan In case of crises like if you couldn’t deliver something
you promised to, what will you do to make up for that?Keep an appropriate business relationship
building rapport
Any Questions
THANK YOU
Nesma [email protected]
Twitter: @NesmaxDarwishSlidshare: NesmaDarwishLinkedIn : NesmaxDarwish