fundraising apamsa leadership development module
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FUNDRAISING APAMSA Leadership Development Module
Fundraising
Fundraising requires excellent public relations
Develop a strong, positive impression of your organization by involving the community
Consider the following guidelines for Fundraising to develop and implement a fundraising plan
Task-Oriented Behaviors
Source: PhysiciansForHumanRights.org
Task-Oriented Behaviors
Fundraising
Establish a committee to develop and implement a fundraising plan
Name at least 2 persons to serve as your fundraising committee and briefly describe your fundraising plan
Leadership Challenge (19)
Fundraising
Fundraiser type Who’s involved? Event highlights Location and time Fundraiser
committee Create a budget Raising funds
Plan backwards Solicit donations Publicize sponsors Ad book Thank you notes Have fun
Guidelines For Fundraising
Source: PhysiciansForHumanRights.org
Fundraising
Determine the type of fundraiser activity you wish to hold (e.g., raffle, competition, games, attendance, selling merchandise, etc.)
Avoid fundraising that demands too much money or time up front, or risks loss of money
Keep the fundraising activity simple and clear
Fundraiser Type
Source: PhysiciansForHumanRights.org
Fundraising
Who is the audience? Students, community, organization, everyone
For whom shall the fundraiser directly benefit? Organizations, communities, sponsors
Which organizations would also be interested in being involved?
Who’s Involved?
Source: PhysiciansForHumanRights.org
Fundraising
Identify event highlights for event promotions Special performances Reputable speakers Skill training workshops Raffle items
In the absence of event highlights, create and develop event activities that will entertain an audience
Event Highlights
Source: PhysiciansForHumanRights.org
Fundraising
Choose a place that is within budget, easily accessible, available and appropriate for the event
Choose a time when not many other events are running at the same time
Schedule events immediately after vs. before exams!
Location & Time
Source: PhysiciansForHumanRights.org
Fundraising
Organize a committee to plan and delegate tasks to team members
Set goals and deadlines to direct coordinated efforts in a timely manner
Anticipate disasters and prepare appropriate responses if it occurs (e.g., absence of performers, lack of food, bad weather, etc.)
Fundraiser Committee
Source: PhysiciansForHumanRights.org
Establish a budget and stick to it
List all essential items by priority and the quantity needed for each item
Estimate costs for each item and compare to your budget—adjust expenses according to priority
Create A Budget
Source: PhysiciansForHumanRights.org
Fundraising
Consider expenses for: Publicity – flyers, posters, brochures,
newsletters, printing/photocopying Location – renting, requesting permission Food – snacks, beverages, meals Speakers, performers – travel, lodging, meals Security – depends on the event Equipment/Décor – audiovisuals, tables, chairs Miscellaneous – Thank you notes
Create A Budget
Source: PhysiciansForHumanRights.org
Fundraising
Ticket sales Are you charging for admission? At what rate?
Charge enough to make a profit relative to expenses
Raffling or selling merchandise T-shirts, pins, mugs Seek donations
Exhibition or booth space fee
Raising Funds
Source: PhysiciansForHumanRights.org
Fundraising
Consider each step needed to have a successful fundraiser
Identify the appropriate sequence and timing of each action step
Recognize critical action steps and anticipate your response with unplanned situations: bad weather, no shows
Plan Backwards
Source: PhysiciansForHumanRights.org
Fundraising
Be creative and persistent in soliciting donations for raffles
Offer public advertising in exchange for the favor
Ask around for people or businesses who have a reputation for donating items or services for free or discounted rates
Solicit Donations
Source: PhysiciansForHumanRights.org
Fundraising
List all sponsors on the back of event programs or T-shirts
Announce all sponsors before, during, or after the event
Advertise sponsor logos on flyers, posters, newsletters
Publicize Sponsors
Source: PhysiciansForHumanRights.org
Fundraising
Sell ad space in the event brochure and distribute to all those in attendance
Provide fun facts and statistics about health issues addressed at the fundraiser
List contact information for sponsors as well as your local chapter
Ad Book
Source: PhysiciansForHumanRights.org
Fundraising
Appreciate the contributions of volunteers, sponsors, team members, and advisors
Publically thank everyone at the event and include their names in a “special thanks” section in the event brochure
Buy a box of thank-you notes to send after the event
Thank-You Notes
Source: PhysiciansForHumanRights.org
Fundraising
A lot of time and energy will be invested in making your fundraiser a success
Remember to smile and have fun at the event as it all comes together after months of planning
Have Fun
Source: PhysiciansForHumanRights.org
Fundraising
Task-Oriented Behaviors
Fundraising
Fundraising requires excellent public relations
Establish a committee to develop and implement a fundraising plan
Consider the following guidelines for Fundraising to develop and implement a fundraising plan
Summary
Task-Oriented Behaviors
Relations-Oriented Behavior
Our next module discusses guidelines for supporting, coaching, recognizing, team building, networking, and media relations
Next Topic…
Task-Oriented Behaviors
Physicians For Human Rights PhysiciansForHumanRights.org
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