fundraising apamsa leadership development module

FUNDRAISING APAMSA Leadership Development Module

Fundraising

Fundraising requires excellent public relations

Develop a strong, positive impression of your organization by involving the community

Consider the following guidelines for Fundraising to develop and implement a fundraising plan

Task-Oriented Behaviors

Source: PhysiciansForHumanRights.org


Fundraising

Establish a committee to develop and implement a fundraising plan

Name at least 2 persons to serve as your fundraising committee and briefly describe your fundraising plan

Leadership Challenge (19)

Fundraising

Fundraiser type Who’s involved? Event highlights Location and time Fundraiser

committee Create a budget Raising funds

Plan backwards Solicit donations Publicize sponsors Ad book Thank you notes Have fun

Guidelines For Fundraising


Fundraising

Determine the type of fundraiser activity you wish to hold (e.g., raffle, competition, games, attendance, selling merchandise, etc.)

Avoid fundraising that demands too much money or time up front, or risks loss of money

Keep the fundraising activity simple and clear

Fundraiser Type


Fundraising

Who is the audience? Students, community, organization, everyone

For whom shall the fundraiser directly benefit? Organizations, communities, sponsors

Which organizations would also be interested in being involved?

Who’s Involved?


Fundraising

Identify event highlights for event promotions Special performances Reputable speakers Skill training workshops Raffle items

In the absence of event highlights, create and develop event activities that will entertain an audience

Event Highlights


Fundraising

Choose a place that is within budget, easily accessible, available and appropriate for the event

Choose a time when not many other events are running at the same time

Schedule events immediately after vs. before exams!

Location & Time


Fundraising

Organize a committee to plan and delegate tasks to team members

Set goals and deadlines to direct coordinated efforts in a timely manner

Anticipate disasters and prepare appropriate responses if it occurs (e.g., absence of performers, lack of food, bad weather, etc.)

Fundraiser Committee


Establish a budget and stick to it

List all essential items by priority and the quantity needed for each item

Estimate costs for each item and compare to your budget—adjust expenses according to priority

Create A Budget


Fundraising

Consider expenses for: Publicity – flyers, posters, brochures,

newsletters, printing/photocopying Location – renting, requesting permission Food – snacks, beverages, meals Speakers, performers – travel, lodging, meals Security – depends on the event Equipment/Décor – audiovisuals, tables, chairs Miscellaneous – Thank you notes

Create A Budget


Fundraising

Ticket sales Are you charging for admission? At what rate?

Charge enough to make a profit relative to expenses

Raffling or selling merchandise T-shirts, pins, mugs Seek donations

Exhibition or booth space fee

Raising Funds


Fundraising

Consider each step needed to have a successful fundraiser

Identify the appropriate sequence and timing of each action step

Recognize critical action steps and anticipate your response with unplanned situations: bad weather, no shows

Plan Backwards


Fundraising

Be creative and persistent in soliciting donations for raffles

Offer public advertising in exchange for the favor

Ask around for people or businesses who have a reputation for donating items or services for free or discounted rates

Solicit Donations


Fundraising

List all sponsors on the back of event programs or T-shirts

Announce all sponsors before, during, or after the event

Advertise sponsor logos on flyers, posters, newsletters

Publicize Sponsors


Fundraising

Sell ad space in the event brochure and distribute to all those in attendance

Provide fun facts and statistics about health issues addressed at the fundraiser

List contact information for sponsors as well as your local chapter

Ad Book


Fundraising

Appreciate the contributions of volunteers, sponsors, team members, and advisors

Publically thank everyone at the event and include their names in a “special thanks” section in the event brochure

Buy a box of thank-you notes to send after the event

Thank-You Notes


Fundraising

A lot of time and energy will be invested in making your fundraiser a success

Remember to smile and have fun at the event as it all comes together after months of planning

Have Fun


Fundraising


Fundraising

Fundraising requires excellent public relations

Establish a committee to develop and implement a fundraising plan

Consider the following guidelines for Fundraising to develop and implement a fundraising plan

Summary


Relations-Oriented Behavior

Our next module discusses guidelines for supporting, coaching, recognizing, team building, networking, and media relations

Next Topic…


Physicians For Human Rights PhysiciansForHumanRights.org

Free Management Library www.managementhelp.org/ldrship/

ldrship.htm

Sources

fundraising apamsa leadership development module

Documents

fundraising committee

fundraising planname

fundraising activity

event highlightslocation

absence of event highlights

event activities

absence of performers

type of fundraiser activity