fun&cool ventures inc. - amazon s3 · background • born in malaysia • educated in tokyo,...

Fun&Cool Ventures Inc.SEO(ASO) + GBOOST + Social MediaHow to get your first 1Million with 0$

After Lunch... Expecting No One to be here

• How Many of You Guys Knows How to Build Games?

• How Many of You Guys Knows How to Market/Sell Games?

Background

• Born in Malaysia

• Educated in Tokyo, Japan ( Ph.D in Search Engine Technology)

• Developer(20y) + Marketer(10y) + Researcher(10y)

• Serial Entrepreneur & Angel Investor (Mobile,Gaming and Crowd Sourcing + Web)

• Enjoy Techno, Trance and RedBull Vodka

About FaCV

• Fun & Cool Ventures Inc -- Established 2012 ( Third Company)

• Business in Asia ( Tokyo(HQ), Singapore, Kuala Lumpur and Manila)

• ASEAN First - Looking to build ASEAN’s Game Success ( !Outsourcing)

Our Business

• Advertisement Engine ( Cross Promotion, Direct Deal) Only For Gaming (GBOOST.CO) -- Only for Asia

• Development Lab

✦ Kuala Lumpur & Manila

✦ Soon Jakarta and Thai

Our Business (2)

• We don’t do Outsourcing Jobs for the First World Countries! We develop the Culture to Self Develop (Strive, Survive or DIE)

• ASEAN will move from Outsourcing Country to Self Sourcing Country by 2015, Everyone will start publishing on Smart Phone

Self Sourcing

• Since we have been developing Games for lots of First World Country, Hell Yah! We know how to Develop!

• However, We never really understand how to sell our product.

• 3 Choices -- Use a Publisher, Pray or Self Publish & Standout

Publishers

http://www.flickr.com/photos/sdasmarchives/8092072721/

Pray

• Just Google....(LOL) Go to a Temple! Miracle don’t usually repeat

http://www.flickr.com/photos/sdasmarchives/8092072721/

Self - Publishing

Our Strategy for Game Marketing

Entry -- Search(App Store Optimizations)

Cross Promote -- GBOOST

Spread -- Social

Search - Rotate - Spread Model

Road to 1Mil.

First Million -- 3 Months(10,000/D) (D-J-F)

Second Million -- 2 Months(20,000/D)(M-A)

Third Million -- 1 Months(Expected)(M)

Currently we are doing around 30,000 D/Day

Game Dev. Budget

• We Build in a small group

• Budget/Game = 2000-4000USD ( Around 6 Weeks Dev Time For Design and Developments) (Reuse the Code Templates)

• Game Example : Sushi Friends, Pizza Friends Burger Friends, Bar Friends .... etc.

From Mid Core? or “Fast Food Game”

Example of Our Games

SEO for Apps

Elements

Keywords

App Name High High

KeywordsTags High X

KeywordsDesriptions Low Mid

Keywords

Reviews Not Really High

Other FactorDownloads BlackBox(Y) BlackBox(N)

Other Factor Rating BlackBox(Y) BlackBox(Y)Other FactorSocial FB G+

Google around 50 elements, Apple around 30 core elements

What is Important

• You know how to make DOWNLOADS on your own, then you just need a GOOD GAME.

• Next Month we will push out 3 Titles

When I First Return to ASEAN

• This was the story, 90% of the people I meet was doing first world countries outsourcing projects.

• When I say I am going to build games of my own....

• We never used any publishers ( I believe We don’t need them and I don’t think they understand local ASIAN markets)

Lesson Learned(Bad)

• Mini Games -- Impossible (You need to have spread momentum going)

• Some Language -- Players don’t search

• No Spread -- No Talk ( FB/Twitter etc is Important)

Lesson Learned(Good)

• People who search tend to be loyal, the conversion is better, they play longer.

• Search - Rotate - Spread Model

GBOOST

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Singapore 50,000 DAU

Japan 50,000 DAU

ThankYou

•We are HIRING! (Singapore,Malaysia,Philippines,Indonesia or Join Online)

Designers

Developers

Game Designers

jobs@facv.net

Oops!

I Forgot

GBOOST

5000$～10000$

WOW!

Also

Every Friends Company you INTRODUCE

1000$-5000$

WOW!

NOW WITH

GBOOST.CO

YOU WILL NEVER NEED TO WORRY

ABOUT

GAME MARKETING

> 5 Games

We will do the SEO and Help you to Publish in Japanese

Market!!!

Contact

gboost@facv.net