fun&cool ventures inc. - amazon s3 · background • born in malaysia • educated in tokyo,...
TRANSCRIPT
Fun&Cool Ventures Inc.SEO(ASO) + GBOOST + Social MediaHow to get your first 1Million with 0$
After Lunch... Expecting No One to be here
• How Many of You Guys Knows How to Build Games?
• How Many of You Guys Knows How to Market/Sell Games?
Background
• Born in Malaysia
• Educated in Tokyo, Japan ( Ph.D in Search Engine Technology)
• Developer(20y) + Marketer(10y) + Researcher(10y)
• Serial Entrepreneur & Angel Investor (Mobile,Gaming and Crowd Sourcing + Web)
• Enjoy Techno, Trance and RedBull Vodka
About FaCV
• Fun & Cool Ventures Inc -- Established 2012 ( Third Company)
• Business in Asia ( Tokyo(HQ), Singapore, Kuala Lumpur and Manila)
• ASEAN First - Looking to build ASEAN’s Game Success ( !Outsourcing)
Our Business
• Advertisement Engine ( Cross Promotion, Direct Deal) Only For Gaming (GBOOST.CO) -- Only for Asia
• Development Lab
✦ Kuala Lumpur & Manila
✦ Soon Jakarta and Thai
Our Business (2)
• We don’t do Outsourcing Jobs for the First World Countries! We develop the Culture to Self Develop (Strive, Survive or DIE)
• ASEAN will move from Outsourcing Country to Self Sourcing Country by 2015, Everyone will start publishing on Smart Phone
Self Sourcing
• Since we have been developing Games for lots of First World Country, Hell Yah! We know how to Develop!
• However, We never really understand how to sell our product.
• 3 Choices -- Use a Publisher, Pray or Self Publish & Standout
Publishers
http://www.flickr.com/photos/sdasmarchives/8092072721/
Pray
• Just Google....(LOL) Go to a Temple! Miracle don’t usually repeat
http://www.flickr.com/photos/sdasmarchives/8092072721/
Self - Publishing
Our Strategy for Game Marketing
Entry -- Search(App Store Optimizations)
Cross Promote -- GBOOST
Spread -- Social
Search - Rotate - Spread Model
Road to 1Mil.
First Million -- 3 Months(10,000/D) (D-J-F)
Second Million -- 2 Months(20,000/D)(M-A)
Third Million -- 1 Months(Expected)(M)
Currently we are doing around 30,000 D/Day
Game Dev. Budget
• We Build in a small group
• Budget/Game = 2000-4000USD ( Around 6 Weeks Dev Time For Design and Developments) (Reuse the Code Templates)
• Game Example : Sushi Friends, Pizza Friends Burger Friends, Bar Friends .... etc.
From Mid Core? or “Fast Food Game”
Example of Our Games
SEO for Apps
Elements
Keywords
App Name High High
KeywordsTags High X
KeywordsDesriptions Low Mid
Keywords
Reviews Not Really High
Other FactorDownloads BlackBox(Y) BlackBox(N)
Other Factor Rating BlackBox(Y) BlackBox(Y)Other FactorSocial FB G+
Google around 50 elements, Apple around 30 core elements
What is Important
• You know how to make DOWNLOADS on your own, then you just need a GOOD GAME.
• Next Month we will push out 3 Titles
When I First Return to ASEAN
• This was the story, 90% of the people I meet was doing first world countries outsourcing projects.
• When I say I am going to build games of my own....
• We never used any publishers ( I believe We don’t need them and I don’t think they understand local ASIAN markets)
Lesson Learned(Bad)
• Mini Games -- Impossible (You need to have spread momentum going)
• Some Language -- Players don’t search
• No Spread -- No Talk ( FB/Twitter etc is Important)
Lesson Learned(Good)
• People who search tend to be loyal, the conversion is better, they play longer.
• Search - Rotate - Spread Model
GBOOST
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Singapore 50,000 DAU
Japan 50,000 DAU
ThankYou
•We are HIRING! (Singapore,Malaysia,Philippines,Indonesia or Join Online)
Designers
Developers
Game Designers
Oops!
I Forgot
GBOOST
5000$～10000$
WOW!
Also
Every Friends Company you INTRODUCE
1000$-5000$
WOW!
NOW WITH
GBOOST.CO
YOU WILL NEVER NEED TO WORRY
ABOUT
GAME MARKETING
> 5 Games
We will do the SEO and Help you to Publish in Japanese
Market!!!
