fujitsu keynote at oracle openworld 2012

Fujitsu technology :

Redefining IT’s Potential

Noriyuki Toyoki

Corporate Senior Vice PresidentFujitsu Limited

March 11, 2011The Devastating East Japan Earthquake

Smart-City Initiative

Smart Grid

Regional ICT Center

Recyclable Energy

Traffic・EV

Large-ScalePower Plant

Office Building

Factory

Hospital

Home

Community Facility

System PlatformsServices

DevicesUbiquitous Products

photo

Human Centric Intelligent Society

Computer Centric

ImprovingProductivityImprovingProductivity

Network Centric

TransformingBusiness ProcessTransformingBusiness Process

NetworkingScop

e of

ICT

Usag

e

1990 2010 20202000

Human Centric

Creating Knowledge,Supporting Human ActivitiesCreating Knowledge,Supporting Human Activities

Big Data

Semiconductor

Mobile Technology

Sensor Technology

Cloud

Transport

Smart Grids Logistics/Retail

Broadcasting

Food

Healthcare

Human Centric Intelligent Society

Big Data

Fujitsu’s Agricultural Cloud Service

Kobe Beef

Stabilized Sales & Increase of ProfitStabilized Sales & Increase of Profit

Specific Best Practices EstablishedSpecific Best Practices Established

Weeding Requirements

Timing of Farming Tasks Soil Conditions

Weather

Accumulation & Analysis

Fujitsu’s Healthcare Cloud Service

Support for Optimized Operations

Electronic Medical Record Systems

Medical History Data

Medical Exam Data

Daily Activity Data

Probability of Becoming Diabetic

Medical History Data Medical Exam Data

Understanding an Individual’s Overall Health

Daily Activity Data

Fujitsu’s Healthcare Trial

Doctor Yanagida consults Mr. Noda…

Personal data of those susceptible to diabetes

Personal data of those not susceptible to diabetes

Personal Data

Inquiry

How can you utilize Big Data for business growth?

Big Data Business Data

Discover Valuable Correlations

SNS

Mobile Device

Sensor

Big Data Business Data

Industry Knowledge

Business Experience

Management Strategies

Intuition

We need to develop a completely new server concept.

A mutual objective to construct a fully integrated machine

Hardware Strengths Software Strengths

System Integration Know-how

Business IntelligenceKnow-how

Enterprise DatabaseTechnology

Hardware Development Capabilities

Ultra-high Performance

Rich Functionality

Compact Size

1st Point: The "K computer"

Many capabilities adopted from the Supercomputer, including SIMD (Single Instruction Stream Multiple Data Stream)

The K computer, jointly developed by RIKEN and Fujitsu, is part of the High-Performance Computing Infrastructure (HPCI) initiative led by Japan's Ministry of Education, Culture, Sports, Science and Technology (MEXT).

2nd Point: Hardware Scalability

Maximum of 16 Building Blocks

BB#05

2nd Point: Hardware Scalability

Maximum of 16 Building Blocks

Fiber Cable

3rd Point: Memory Capacity

512GB per SocketUp to 32TB of Memory per System

Homogenized and Seamless

32TB

4th Point: Liquid Loop Cooling (LLC)

Minimizing the distance between CPU and Memory

Memory access time is significantly reduced

Shorter Distance Increases Performance

CPU-Memory Distance Limits Performance

Current Model

SPARC64 X

CPU CPU

MEMORY

MEMORY

CPU CPU

MEMORY

MEMORY

Air Flow

Conversion

Conversion

5th Point: Software on Chip

Application execution time will be dramatically reduced

DirectDecimal ExecutionBinary

Execution

Decimal

Decimal

Andy MendelsohnSenior Vice PresidentOracle Database Server Technologies

Fujitsu DNA

Well-rounded Higher Performance Across the Entire System

Embedded Hardware RAS Mechanisms

Close Collaboration with Oracle Results inOracle VM Built-in

Domain

Oracle Solaris

DB Server

Domain

Oracle Solaris

Mail Server

Domain

Oracle Solaris

WebServer

ControlDomain

Oracle Solaris

Local Domains Manager

Oracle VM

BB#1 BB#2 BB#xx

Flexible Use of Powerful Cores

How we can analyze and make the best use of Big Data?

Collecting massive amounts of data

Tools to make the right decisionswithout extrapolations

SNS DataSNS Data

GoodGood

BadBad

Criticism building in Brazil, South Africaand PolandCriticism building in Brazil, South Africaand Poland

“Analytic Prediction” Approach:Based on a multi-axis analysis of your Big Data

Across multiple categories, with various evaluation criteria

climate

population structure

automobile usage patterns

dependency on imported gasoline

home ownership ratio

mobile phone usage

average income

average age to first get married

Sales Forecast

increased

changed downward

TaiwanTurkey

Recovery Plan and Simulation

Product Supply Resources Optimized

Impacts to the Bottom Line

Regional Sales Promotion Activities

SNS Data Business Data

SNS Data Business DataIn the recent past

With Limited Server Infrastructure

Limited Analysis Area

Limited Analysis Circulation

Analysis results can be applied,but not immediately

The Next GenerationServer Technology

Quick use of Massive DataBefore the Competition

TRUE BUSINESS VALUE

SPECint®_rate2006

0

5,000

10,000

15,000

20,000

25,000

IBM POWER 7 Athena (64 sockets)

11,300

22,445

The IBM POWER7 result reflects a result published as of November, 2010.The Athena result is a measured estimate run on pre-production hardware.Fujitsu will decide the official name of this machine at a later date.

SPEC and SPECint are registered trademarks of the Standard Performance EvaluationCorporation. For the latest SPEC benchmark results, visit http://www.spec.org

(estimated)

Athena server provides twice

the performance of IBM Power 7

server, based on measured

estimates.

Software on Chip performance - Highlight

(*) : HASH is one of functions being used frequently in DBMS transactions.

NUMBER

x430

Crypto x163

Compare x15Copy x12HASH (*) x7

NUMBER Performance

Format conversion required between decimal on Database and binary onProcessors

Exclusive arithmetic unit inside ofAthena offloads the conversion tohardware.

0

500

1000

SPARC64 VII+(3GHz)

Athena(3GHz)

103

793

w/Vector

w/o Vector

SUM(8B+8B)

Chip Throughput

Mop/s

45,044

x430

x7.7

Fujitsu will decide the official name of this machine at a later date.

Crypto Performance

Crypto-compliance mandatoryfor current & future ICTtransactions

Athena micro-architectureboosts encryption & decryptionprocesses

0

10,000

20,000

30,000

40,000

50,000

SPARC64 VII+(3GHz)

Athena(3GHz)

295

46,880

Chip Throughput

MB/s

X158.9

0

10,000

20,000

30,000

40,000

50,000

SPARC64 VII+(3GHz)

Athena(3GHz)

286

46,495

EncryptDecrypt

X162.6

MB/s

Fujitsu will decide the official name of this machine at a later date.

Fujitsu Executive Solution SessionMonday, October 1

An Update on the SPARC Platform Collaboration Between Oracle and Fujitsu10:45am, Lam Research Theater

Visit Fujitsu at Moscone South Booth 1311Join the Innovation Tour for a chance to win Fujitsu's New Hybrid Tablet

Fujitsu technology :

Redefining IT’s Potential