ftfcu - how to become a data driven organization
Post on 18-Jul-2015
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http://www.tableausoftware.com/learn/webinars/how-become-data-driven-organization?id=31226
1. Hear from experts on how to best enable organizations to be Data Driven
2. Learn the tricks of the trade to Simplify your Self Service BI Roll out
3. Identify the potential pit falls ahead and save implementation costs
If you or your organization is dealing with….
1. Data Growth and Increasing Reliance of Data ( Traditional and Big Data)
2. BI need is obvious, but need a workable plan
3. In the process of implementing BI, but run into roadblocks
89
percent of respondents
said that they believed
PWC Study : 32% among
1,135 senior leaders in
organizations say
QuinStreet study : 60
percent and 70 percent
of companies say
“big data and analytics
will revolutionize
business operations in
the same way the
Internet did.”
In 2015, Big
decision making at their
company
as highly data driven
Are already using big data
analysis to enhance the
speed, simplicity, and
accuracy of their decision
making.
http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Big-Data-POV.PDF
http://www.eweek.com/ebooks/184585110/97360/4190310/11111
Hyper Growth
Compliance Reason
Operational Excellence
Another Reason….
• Decisions
• Insights ( past trends, emerging trends, and predictions of future state )
• Actions
Actionable Insights Predictive Analytics + Visualization
Iterative – Value demonstration through Visualization
Dilemma Industry Observation Plan it Right Client Investment
Guidance
Do I need ETL/Data warehouse ? Data Platform enablement should
be driven by need like
performance E.g. Networking Giant
Platform and Dashboard
Enablement are parallel
activities
Document business case
before considering ETL or
Warehouse
Clean the Data before investing in BI ? Data is never clean enough. To
clean the data, you need to know
the data. E.g. Various Clients
Data governance and cleansing
needs to be a periodic process.
Explore the Data.
Cleaning is a continuous
governance process. Set up
Center of Excellence
How to get Good Dashboards ? Business Understanding +
Data Understanding +
Tableau Understanding
= Good Dashboards
E.g. Retail Company
Host Workshops and Trainings to
bring the three pieces together.
Invest in Workshops and
Training your employees
Above 3 needs parallel
• 9th largest Credit Union in the country (based on asset being managed)
• 380,000 Members, Primarily US focused
• Serve leading technology-oriented companies including Microsoft, Intel, HP,
Cisco and many more
• Founded in the 1950s
• Dynamic management team with an aspiration to become America’s most
admired credit union
Vision Strategy Measure Execution
We Used this framework to document our direction and Executive Buy In
Grow strategically by creating amazing member experiences and engineering
operational excellence
Create personalized and engaging member/prospect experience across all
channels and enable operations to have insights into member/prospect
interactions leading to accelerated growth
Member GrowthOperational
Excellence
Member
ExperiencePeople
Member GrowthOperational
Excellence
Member
ExperiencePeople
S
V
M
E
Business Intelligence
Marketing Automation
Web Analytics
& Targeting
• Drive personalized engagement
across multi-channel based on
insights
• Closed loop, automated Reports
and Dashboards
Employees Members and Prospects
Traditional Channel
E.g. Web, Mobile
BranchCall Center
Digital Investments & Insurance
Web Analytics OSI MRM Lending QB I-3 Maxarr PSCU Cview DB Touche
Social Listening, Survey* Online
Banking
OAO Akcelerant eFlow Satmatrix Live
Chat*
Experian and
Others …
Other Third
Party
Third Party Sites
E.g. Paid Ad
Data Management Platform E.g. Centralized Database, Modeling, etc
Email & Branch
Campaigns
3rd Party Site
Campaigns
Operational ChannelsE.g. E-Alerts
Social Campaigns
Visualization & Analytics
(BI Tools)
Technology• Deploy full platform for business intelligence, data visualization, Marketing Automation and Web
Analytics/Target
• Build appropriate integrations to bring in relevant data to execute and show quick results in agile
manner
Process• Agile Development
• Enable robust governance process for data management
• Provide Management consulting advice on Roadmap definition
• Corporate training leading to empower business units for self-service BI
People• Build a team of high energy, passionate and driven people who can really make a difference and
impact the top line and bottom line
• Build deep relationship with Consulting partner who bring in industry best practices
Analytics COE
Deposits Power Users
Contact Center Power Users
Consumer Lending Power Users
Investments Power Users
Mortgage Power Users
Finance Power Users
Operations
Analytics COE Responsibilities
• Data Governance
• Tools and Technologies
• Training
• Best Practices
• Terms and Terminologies
Power Users Responsibilities
• Get Advance Training
• Guide fellow analysts in appropriate
usage of technologies and data
• Deal with day-to-day business issues
• Enabled Self Service BI Platform
• Tableau DEV/stage/prod setup
• Alteryx environment setup
• Data governance model
• Salesforce integration
• Customer Lifetime Value model design
• Roadmap definition
• Statistical modeling ; geo spatial
visualization
predictive analytics
1. Address the elephants in the room – E.g. disagreement could be a DW platform selection
2. Divide work into bite-sized chunks that can be executed and funded within your company culture
3. Leverage what you have – Unless there is a significant gap
4. Articulate a clear business value – Must be viewed by the business as creating value
5. Avoid the miracle first year – There will be many “immediate needs”; don’t overpromise
Becoming data driven is a journey and not a project
naveen.jain@firsttechfed.com https://www.linkedin.com/in/naveenjain
manju@pluto7.com https://www.linkedin.com/in/manjudevadas
contact@pluto7.com
Phone1- (408)-824-9213
Emailcontact@pluto7.com
Webwww.pluto7.com
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