from mobile first to mobile only

EXPERIENCE LAB // MOBILE FIRST DESIGN TO ONLY MOBILE

MOBILE FIRST DESIGN // ONLY MOBILE

• Overview of Mobile First Design – Content & Visual Design strategy

• Ideas for an Only Mobile future – Devices go beyond the phone

MOBILE FIRST DESIGN // OVERVIEW

• Less is More – Build for the small screen first. – Create scannable smart previews of your

content.

Smart Preview

Marketing in an Only Mobile World

Mobile First Design

ONLY MOBILE // IN 2022, DEVICES EVOLVE

• Voice recognition in 2022

ONLY MOBILE // MARKETING

• Voice recognition – Devices listen, record and comment on our

conversations in real time – Devices can find solutions for your firm that

match client needs in real time

ONLY MOBILE // MARKETING

• Gesture recognition in 2022 – “SixthSense” by Pattie Maes & Pranav Mistry

ONLY MOBILE // MARKETING

• Gesture recognition – Screens could be any surface

ONLY MOBILE // MARKETING

• Wearable devices in 2022 – Google Glass

ONLY MOBILE // MARKETING

• Wearable devices – Devices that scan the world for you

• Navigation literally points the way

ONLY MOBILE // MARKETING

ONLY MOBILE // MARKETING & TECH

• Nokia patents tattoo technology that pulses when you receive a call

ONLY MOBILE // MARKETING & TECH

• Flexible “screens” can already take any shape or size

ONLY MOBILE // MARKETING & TECH

• Carbon Nanotubes from IBM to replace Silicon – Faster, smaller, more capability

ONLY MOBILE // MARKETING & TECH

SO IT MADE ME WONDER…

• Less will continue to be more – More information available – Navigating your audience to that information is

paramount

• Screens will include many things – Screen-less, Tattoos, Implants

MARKETING 2022 // BOTTOM LINE

• Prepare your content for mobile digestion – Less is more

• Solidify your brand elements – Claim your fonts in the digital space – Adjust logo accordingly

MARKETING 2022 // TAKEAWAYS

QUESTIONS?