from analytics to analysis to action - ga event, san francisco 2011

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How do I get to Actionable Insight?

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Impressive, Improved Features in V5All  Standard  Features  -­‐  Premium  Not  Required

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Finding  Ac;onable  Insight  Requires  Advanced  Setup

The Power is Not on by Default

Overview

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Intelligence Events

Custom Reports

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New!

Improved!

Improved!

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Start with Business Question•What creative is/isn’t working in our ads?

•What email promotions are best?

• Is our investment in social paying off?

•Who is/isn’t converting?

•Why don’t people sign-up/buy?

•What are the best/worst performing campaigns?

•Where should I invest more/less?

•What pages/steps are/aren’t performing?

• Is our site working???

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Intelligence Events

Custom Reports

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Intelligence Events

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Manual Analysis•Date Range Comparison

•Advanced Segments

•Dimension Drilling

Automated Analysis• Intelligence Report

•AlertsVs.

Intelligence Events

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Immediate Attention Needed•Drop/Spike in Goal Conversions

•Drop/Spike in Orders

•Drop/Spike in Specific Traffic Sources

•Drop/Spike in Bounce Rate

•Drop/Spike in 404s

• Analytics Tracking Code Issues

• Code Breaks/Site Errors

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Intelligence Events

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Reports

Daily (Larger)

Weekly

Monthly (Smaller)

Intelligence Events

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Automatic Alerts

What Changed?Efficient way to sort through what changed

Intelligence Events

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Custom Alerts

Don’t wait until you have time to get to the Data.

Make it come to you!

Intelligence Events

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Manage Custom Alerts

Create New Alert

Intelligence Events

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Create a Custom Intelligence Alert

You Deserve a VacationAutomatically Notify Someone in Your Absence

Intelligence Events

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Traffic Drop

Traffic Spike

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Intelligence Events

Custom Reports

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Custom Reports

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Top SourcesCustom View of Top Online Marketing Channels with essential KPIs

Channel Underperforming

Custom Reports

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Top SourcesDisplay Drill-In

Extreme Bounce Rates

Insight: Pause Display Campaigns

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Intelligence Events

Custom Reports

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Connected Marketing Dashboard

Analytics

Content

Non-Paid Search

Blog Website Facebook

Email Twitter

Paid Search

Local*

PR

External Sites

(Articles/Dir.)

YouTube

Legend

Good

Acceptable

Bad

Not Analyzed

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• Completely  Custom• By  Role• By  Channel• Big  Picture  -­‐-­‐>  Drill-­‐in• Helps  share  

Unique views of Analytics Data

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SEO Dashboard

• KPIs• Trends

Insight: Euro LP & Forum Needs Review

Extreme Bounce Rates

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Commerce Dashboard

• AOV & Revenue KPIs• Trends

Looks Good!

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Extra  Processing  Power

Email Marketing Dashboard

• KPIs• Revenue Impact• Trends• Campaign Performance• LP Performance• By Country

Insight: ʻSave One Week Onlyʼ Best Promo

Key Takeaways

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Intelligence Events1Good  and  Bad  News  alerts  -­‐  Make  the  Data  Come  to  You!  (Makes  going  on  Vaca;on  Easier)

2Save  Time.  Create  reports  that  contain  EXACT  informa;on  that  stakeholders  need.Custom Reports

3Repor;ng  Suite  you  always  wanted  in  GA.  Share  Focused  Analy;cs  View  with  Others!

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Questions?

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Kayden KellyManaging Director

Email: kayden@blastam.comTwitter: @kaydenkelly