freemium meetup agenda freemiumsfbay june 14, 2012

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June 14, 2012

Palo Alto, CA

Sponsors

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Agenda

• Welcome from the FreemTeam

• What is Freemium?

• Our Sponsors

• Speaker Introductions (bios on Meetup page)

• Speaker Presentations

• Panel Discussion + Q&A

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Welcome from the FreemTeam

• FreemiumSFBay Team • Cynthia Typaldos, Founder, Kachingle

• Charlotte Monte, Kachingle

• Anika Erdmann, Kachingle

• Rob Lau, SF/SV/SanJose/Berkeley Startup Meetups

• Angela Hey, TechVisor

• Daniel Reid, Kachingle

• Chad Heinrich, HeiTechMarketing

• How to help – see handout

• WiFi access – also on handout Login: client | Password: down3house

• Formal end at 8:30pm. Open until 10pm

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Freemiumers - YOU

• Freemium Vendor?

• Freemium user?

• Neither (yet)?

Have you paid for a Freemium App in the last few

months? Which?

Have you stopped paying the premium part of a

Freemium product or service in the last 6 months? Why?

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What is Freemium?

Bob's Buzzword of the Day: `Freemium'

Bob Rice, general managing partner with Tangent Capital Partners LLC,

explains "Freemium." (Source: Bloomberg)

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Sponsor: Pillsbury Winthrop Shaw Pittman LLP

Michael P. Riccoboni

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Sponsor: YourDonation

Mark Tissing

YourDonation will create a simple way to

give back for enjoyment and value,

regardless of the recipient's revenue model.

By nature, the transaction is always initiated

by the giver.

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Sponsor: Kachingle

We do for the Freemium space what cable TV did for Premium Movie channels – but with 21st century flexibility!

• Fixed price packages created uniquely by each subscriber on demand

• Producers select their marketing partners in real-time – virtual partnering

• Usage-based revenue sharing

Essentials of Kachingle Premium

Powered by: Kachingle’s usage-based micropayment platform

Bundling of Premium Apps (using a simple API)

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Sponsor: Kachingle – PRETEND premium offer

App

App

App +

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What is Freemium?

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Speaker Introductions (bios on Meetup page)

David Hecht, Co-Founder & CEO of CloudAmp, a

Sales Analytics company for SaaS / Web apps

Don MacLennan, Senior Vice President,

Product Management AVG Technologies

Cynthia Typaldos, Founder Kachingle and

Moderator FreemiumSFBay Area Meetup

Group

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What our Speakers will Talk About

David Hecht, Co-Founder & CEO of CloudAmp, a

Sales Analytics company for SaaS / Web apps

Don MacLennan, Senior Vice President,

Product Management AVG Technologies

Our speakers will talk about their close and personal relationship with the Freemium business model and share their

experience of what works and doesn’t work.

Don MacLennan, Senior Vice President of product management at AVG Technologies, a leader in PC-based virus

monitoring and security, will explain how AVG successfully used their freemium product to build market share and

revenue leading them to an IPO earlier this year. For a sneak peek check out this interview: Freemium, Conversion

Rates and More: AVG CEO J.R. Smith.

David Hecht formerly ran sales and marketing at Cloudkick (acquired by Rackspace) which had a freemium offering in

the API-driven cloud monitoring space. David will talk about the freemium pricing decision for business services like

Cloudkick, and the role of Sales in freemium pricing models. David, now co-founder & CEO of CloudAmp, a sales

analytics company for SaaS/Web apps, will also talk about optimizing conversion rates for freemium B2B services.

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June 14, 2012

Palo Alto, CA