cynthia typaldos, overview freemium sf bay area meetup group

www.kachingle.com | [email protected] | 650.376.0170 www.kachingle.com | [email protected] | 650.376.0170 Freemium Meetup September 13, 2012 1

Freemium SF Bay

Meetupmeetup.com/freemium

September 13, 2012San Francisco, CA

Sponsors

http://www.kachingle.com/

http://sites.google.com/a/kachingle.com/kachingle-corp-wiki/Home/resources-2/new_logo_no_tag.png?attredirects=0

http://sites.google.com/a/kachingle.com/kachingle-corp-wiki/Home/resources-2/new_logo_no_tag.png?attredirects=0


Agenda

• Welcome from the FreemTeam

• Sponsor – Founders Den

• What is Freemium?

• Sponsor – Kachingle

• Speaker Introductions (bios on handout)

• Speaker Presentations

• Panel Discussion + Q&A



Welcome from the FreemTeam

• FreemiumSFBay Team• Cynthia Typaldos, Founder, Kachingle & Moderator• Charlotte Monte, Kachingle• Angela Hey, Techviser• Chad Heinrich, HeiTechMarketing• Rob Lau, SF/SV/SanJose/Berkeley Startup Meetups

• How to join & participate – see handout

• WiFi access – also on handout

• Formal end at 8:45pm. Open after for networking.



Freemium Meetup News

• Handout has lots of info

• Meetups 2nd Thurs each monthswap SF/SV – next month in Mtn View 6th event | 367 members

• Take the Softletter Freemium Survey!

• Please join at meetup.com/freemium

• Speakers? Sponsors? Venues?

http://tinyurl.com/8kxrx4u

http://www.meetup.com/Freemium



Sponsor – Go Valley

http://www.govalley.ru/english.html

About Go Valley!

Participants of the program shall get acquainted with the infrastructure of the Valley - visit the offices of major IT companies, meet the lead venture investors (DST, Garage Ventures, DFJ, Sequoia Capital, Intel Capital, etc.), visit the business-incubators and accelerators (Hacker Dojo, YCombinator, Blackbox, Startup Monthly and many others).

Dozens of networking-events shall be specially organized for the program participants, and our team members shall have a chance to choose the most suitable event or meeting for his business or company.

Go Valley! graduates will get familiar with US high-tech market, find the best way to open own company and run a successful global business. A lot of professional entrepreneurs from Russia, US and Israel will help them to achieve all goals from Go Valley! (Andey Filev of Wrike, Alexey Babin of Clickberry, Vlad Voskresensky of Invisible CRM, and many others leading entrepreneurs from Silicon Valley).

Go Valley! – not only great lectures, networking and intensive learning, but also the rest. Skiing on a yacht and a visit to Yosemite National Park included to the program and will assist the team members improve their results.

Why Go Valley?Go Valley! program is for the startupers and IT-entrepreneurs who are willing to get aquainted with the lead Internet companies and entrepreneurs from the Sillicon Valley. Go Valley! consists of the educational part (lections, seminars trainings etc.) and the diverse day-to-day networking. the Second season of the Go Valley! starts on September, 2 and lasts till September, 14.

What makes us different? We’re passionate about out participants (we call them team) and we want not only change theirs mindsets, but also to create a useful range of international professional contacts for everybody on board. Go Valley! – useful and stunning lectures, meetings, everyday networking and visits to iconic places of Silicon Valley.

Join us to Go Valley!


http://www.govalley.ru/english.html


Sponsor – Founders Den

http://www.foundersden.com/

Founders Den is a shared office space and private club for experienced entrepreneurs and their friends



Freemiumers - YOU

• Freemium Vendor?

• Freemium user?

• Neither (yet)?

• Paid for a Freemium App in the last few months? Which?

• Stopped paying Premium part of a Freemium service? Why?

• Heard of the “Penny Gap”?



What is Freemium?

Bob's Buzzword of the Day: `Freemium' Bob Rice, general managing partner with Tangent Capital Partners LLC,

explains "Freemium." (Source: Bloomberg)

http://www.youtube.com/watch?v=APfnrGSfVNs

http://www.youtube.com/watch?v=APfnrGSfVNs



Sponsor – Kachingle: Our Freemium Story

* More users paying something

rather than nothing

* Less churn (higher retention)

* Reduction in acquisition costs

Our Story - why we are entering the Freemium marketplace

Avira

Conversion rates

Micro-payment engine



Kachingle – Our Solution for Freemium Vendors

Bundling to get over the penny gap co-market to share acquisition costs

Micropayments to get more people paying something

Usage-based fair to vendors and subscribers, hands-free



Kachingle – How does it work?


http://appdoesitall.sandbox.kachingle.net/




Kachingle – Status

• Simple APIs• Web & PC• mobile coming soon

• Developer site launching next week – ready for integration

• Has multiple fake money demo bundles and apps – anyone can play around

• Looking for feedback: www.kachingle.com



What our Speakers will Talk AboutOur speakers will talk about their close and personal relationship with the Freemium business model and share their experience of what works and doesn’t work.

15 min each, followed by 30 min Q&A panel discussion

David Malpass, Marketing & Support AnalystPrezi, @Prezi

Scott Irwin, General PartnerRembrandt Venture Partners, @scottirwin

Peter Horan, President & COOAnswers Corporation, @AnswersDotCom, @PeterCHoran

http://www.linkedin.com/pub/david-malpass/20/5b8/885

http://prezi.com/

https://twitter.com/

http://www.rembrandtvc.com/person/scott-irwin

http://www.rembrandtvc.com/

https://twitter.com/

http://www.linkedin.com/in/peterhoran

http://www.answers.com/

https://twitter.com/AnswersDotCom

https://twitter.com/PeterCHoran


Panel Discussion

David Malpass Scott Irwin Peter Horan

• Questions for any and all of the panelists

• Panel ends at 8:45pm

• Raffle and networking afterwards

Prezi RembrandtVC Answers.com


End

Freemium SF Bay MeetupSeptember 13, 2012

San Francisco, CAwww.meetup.com/freemium


cynthia typaldos, overview freemium sf bay area meetup group

Documents

2012 san francisco

penny gap

deweykachingle

business

handout

freemium

meetup

amp