free workshop: how to build your own business web site

Building your

own website. By Launchable.io

What will we be looking at today?

Why is a website important and what can a website do for

you?

Types of website

Naming your website/business

What will we be looking at today?

Different website providers you can use and why we prefer

Squarespace

How to use Squarespace

Next steps (some final thoughts to help you get started)

General Information

About Websites

Why is a website important?

Most people use the internet to search for goods/services

Businesses that have a website grow faster

People contact businesses they find on their phone

Mobile business accounts for 50% of e-commerce.

What can a website do for you?

Makes your company appear professional

It’s your first chance to make a good impression

It makes your company appear bigger than it is

It’s available to visit 24/7 - outside working hours.

Types of websites.

Here are five common types of website:

● Brand

● E-commerce - Product

● E-commerce - Service

● Informational

● Community

Types of websites.

Brand

A branding website is generally used for marketing

purposes.

Businesses use these sites to gain an online presence so

that potential customers can search for them.

Types of websites.

E-commerce - Products

An e-commerce site is used by anyone that wants to sell

products online.

This kind of site enables you to take payments and orders

for you products.

Types of websites.

E-commerce - Services

These websites are for anyone that provides a service that

wishes to sell it online.

They can be used to reserve tables, event bookings, and to

take payments for any service offered.

Types of Websites.

Informational

Informational websites provide information to the user,

either for free or for a fee.

Wikipedia is a well known example of an informational site.

Types of websites.

Community

These websites are online forums where people can chat

and interact.

Social sites often have communities on them, but would be

considered as a different type of website.

Choosing a Name

What to think about when choosing a name

Don’t follow the crowd, make sure your name grabs

attention

Use a name that creates a theme for your brand

Keep it simple

Make it meaningful

What to think about when choosing a name

Avoid puns

Dare to be different

Don’t name it after yourself

Try not to be too literal

What is a domain name?

A domain name is your website address.

It’s is how people will find you on the web, it’s your online

presence.

Domain names have many different endings, some

examples are: .com, .co.uk, .io, .org, .net ...

How to choose a domain name

Try to buy a domain that ends with .com and/or

.co.uk

Try not to use .co - it’s confusing

How to choose a domain name

Is the name memorable?

Does the name look nice on a business card etc?

How long is the name?

How to choose a domain name

Check whether your business name is available across

different social media platforms using:

http://namechk.com/

or

http://knowem.com/

Where to buy your domain name?

https://www.namecheap.com/

http://ghandi.net/

https://iwantmyname.com/

How to link email and your domain

The company that you buy your domain name from will

have a guide on how to do this.

The links to these guides will be emailed to you after the

session.

Website

Providers

Website providers - which one?

Wordpress

Shopify

Flavors

Why choose Squarespace?

Why Squarespace?

● Versatility

● Pricing

● Flexibility

● Consistency

● Stability

Let’s make a website!

Getting started with Squarespace

Using the trial version of Squarespace

Selecting a plan (after the trial)

Email requirement

Getting started with Squarespace

Selecting a template

Creating an account

Creating your website - Settings

Completing the settings section:

● Basic information

● Language and region

● Domains

● Email

● Permissions

● Social Media

Creating your website - Settings

● Blogging

● SEO

● Security

● Billing

● Squarespace 7

● Advanced

Creating your website - Metrics

What are metrics?

● Traffic overview

● Mobile usage

● Subscribers

● Referrers

● Popular content

● Search engine queries

● Activity

Creating your website - Comments & Help

● Comment management area

● Squarespace support resource

Creating your website - Design

● Logo and title

● Template

● Style editor and checkout page style editor

● Announcement bar

● Mobile information bar

● Squarespace badge

● Custom CSS

● Advanced

● Template settings and use device view

Creating your website - Pages

What is a page?

● Pages and content

● Adding a page

● Editing a page

Image sourcing

Why is good photography important?

● Getty Images - http://www.gettyimages.co.uk/

● iStock - http://www.istockphoto.com/

● Flickr - https://www.flickr.com/explore/

● unsplash - https://unsplash.com/

Next steps

Research competitors

Features that attract customers

Marketing campaign

Useful web glossary: http://www.thinkingit.com.au/glossary-of-website-

terminology

Any

Questions?

Get in touch!

When you’ve created your site, email us at:

hello@launchable.io

and we’ll give you a 30 minute

consultation...FREE!

Check out Launchable.io

For extra hints and tips check out our blog at

www.launchable.io

It’s helpful, fantastic and free!

That’s all folks!Thank you for listening