free workshop: how to build your own business web site
TRANSCRIPT
Building your
own website. By Launchable.io
What will we be looking at today?
Why is a website important and what can a website do for
you?
Types of website
Naming your website/business
What will we be looking at today?
Different website providers you can use and why we prefer
Squarespace
How to use Squarespace
Next steps (some final thoughts to help you get started)
General Information
About Websites
Why is a website important?
Most people use the internet to search for goods/services
Businesses that have a website grow faster
People contact businesses they find on their phone
Mobile business accounts for 50% of e-commerce.
What can a website do for you?
Makes your company appear professional
It’s your first chance to make a good impression
It makes your company appear bigger than it is
It’s available to visit 24/7 - outside working hours.
Types of websites.
Here are five common types of website:
● Brand
● E-commerce - Product
● E-commerce - Service
● Informational
● Community
Types of websites.
Brand
A branding website is generally used for marketing
purposes.
Businesses use these sites to gain an online presence so
that potential customers can search for them.
Types of websites.
E-commerce - Products
An e-commerce site is used by anyone that wants to sell
products online.
This kind of site enables you to take payments and orders
for you products.
Types of websites.
E-commerce - Services
These websites are for anyone that provides a service that
wishes to sell it online.
They can be used to reserve tables, event bookings, and to
take payments for any service offered.
Types of Websites.
Informational
Informational websites provide information to the user,
either for free or for a fee.
Wikipedia is a well known example of an informational site.
Types of websites.
Community
These websites are online forums where people can chat
and interact.
Social sites often have communities on them, but would be
considered as a different type of website.
Choosing a Name
What to think about when choosing a name
Don’t follow the crowd, make sure your name grabs
attention
Use a name that creates a theme for your brand
Keep it simple
Make it meaningful
What to think about when choosing a name
Avoid puns
Dare to be different
Don’t name it after yourself
Try not to be too literal
What is a domain name?
A domain name is your website address.
It’s is how people will find you on the web, it’s your online
presence.
Domain names have many different endings, some
examples are: .com, .co.uk, .io, .org, .net ...
How to choose a domain name
Try to buy a domain that ends with .com and/or
.co.uk
Try not to use .co - it’s confusing
How to choose a domain name
Is the name memorable?
Does the name look nice on a business card etc?
How long is the name?
How to choose a domain name
Check whether your business name is available across
different social media platforms using:
http://namechk.com/
or
http://knowem.com/
Where to buy your domain name?
https://www.namecheap.com/
http://ghandi.net/
https://iwantmyname.com/
How to link email and your domain
The company that you buy your domain name from will
have a guide on how to do this.
The links to these guides will be emailed to you after the
session.
Website
Providers
Website providers - which one?
Wordpress
Shopify
Flavors
Why choose Squarespace?
Why Squarespace?
● Versatility
● Pricing
● Flexibility
● Consistency
● Stability
Let’s make a website!
Getting started with Squarespace
Using the trial version of Squarespace
Selecting a plan (after the trial)
Email requirement
Getting started with Squarespace
Selecting a template
Creating an account
Creating your website - Settings
Completing the settings section:
● Basic information
● Language and region
● Domains
● Permissions
● Social Media
Creating your website - Settings
● Blogging
● SEO
● Security
● Billing
● Squarespace 7
● Advanced
Creating your website - Metrics
What are metrics?
● Traffic overview
● Mobile usage
● Subscribers
● Referrers
● Popular content
● Search engine queries
● Activity
Creating your website - Comments & Help
● Comment management area
● Squarespace support resource
Creating your website - Design
● Logo and title
● Template
● Style editor and checkout page style editor
● Announcement bar
● Mobile information bar
● Squarespace badge
● Custom CSS
● Advanced
● Template settings and use device view
Creating your website - Pages
What is a page?
● Pages and content
● Adding a page
● Editing a page
Image sourcing
Why is good photography important?
● Getty Images - http://www.gettyimages.co.uk/
● iStock - http://www.istockphoto.com/
● Flickr - https://www.flickr.com/explore/
● unsplash - https://unsplash.com/
Next steps
Research competitors
Features that attract customers
Marketing campaign
Useful web glossary: http://www.thinkingit.com.au/glossary-of-website-
terminology
Any
Questions?
Get in touch!
When you’ve created your site, email us at:
and we’ll give you a 30 minute
consultation...FREE!
Check out Launchable.io
For extra hints and tips check out our blog at
www.launchable.io
It’s helpful, fantastic and free!
That’s all folks!Thank you for listening