free ideas-shared

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free ideasfrom June 2012

STARBUCKSRETAIL

A Free Idea for

Concepts developed by Charles Erdmancharles@erdman.me

EXPERIENCEA Starbucks is a meeting place where one can go to feel in the world, but not be required to participate with it. It is a warm drink in the company of others to share a predictable, repeatable experience.

Starbucks makes coffee. MAKES

Starbucks sells the experience of a refuge or haven.It sells a feeling of community and connection.

SELLS

So how can we create a retail experience where people connect more genuinely; where people feel a greater sense of community both with the brand and fellow patrons?

CHALLENGE

Create a platform for people to connect in-person over shared digital experiences around music and stories.

SOLUTION

A living social ecosystem where Starbucks’ patrons share and discover rich content from the Starbuck’s Entertainment service.

Share.Meet. Connect.

CONCEPT #1

Concepts developed by Charles Erdmancharles@erdman.me

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CONCEPT #1Use the wifi network as a closed social ecosystem where we can discover new acquaintances in the fertile and common language of music. It’s like a localized foursquare music service.

“What’s your sign?”

“Nice weather, huh?”

“Cool playlist. Ever listen to The Black Keys?”

?

Concepts developed by Charles Erdmancharles@erdman.me

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CONCEPT #1Use the wifi network as a closed social ecosystem where we can discover new acquaintances in the fertile and common language of music. It’s like a localized foursquare music service.

“What’s your sign?”

“Nice weather, huh?”

“Cool playlist. Ever listen to The Black Keys?”

?

Concepts developed by Charles Erdmancharles@erdman.me

Visitors to the music social network see a pinterest-like grid showing playlist “tiles” created by people physically in that Starbucks retail location.

STARBUCKS + MUSIC + YOU

Forever Spring

See more fromPAUL

Concepts developed by Charles Erdmancharles@erdman.me

STARBUCKS: CONCEPT #1

The playlist tile opens the Starbucks member’s music page, displaying playlists from their favorite music service- Spotify, Rdio, MOG, Pandora, etc.

Paul DempseyMaecenas faucibus mollis interdum. Cum sociis natoque penatibus et magnis dis parturient.

Spotify Playlist: Forever Spring

Person’s Name

Person’s Name Person’s Name Person’s Name Person’s Name

Entertainment Promo Block 1Norah Jones - Little Broken Hearts

View the music of other Starbucks Members near your now:

Like

14

StarBUCKs Rewards:

5

SONG TITLE

15 tracks

Entertainment Promo Block 2Jack White - Blunderbuss

15 tracks

Back

1. Access to a user’s social network profiles.2. When you “say hello” to this person, they see an

immediate notification on their screen. Get introduced.

3. Badging system for check-ins and participation.4. Player window5. Playlists load in player window.6. Promotional area for Starbucks Entertainment

partners.7. Other members in-store right now.

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Concepts developed by Charles Erdmancharles@erdman.me

Say Hello!

x

STARBUCKS: CONCEPT #1

Allow patrons to connect with the other aspects of the Starbucks brand... through their coffee cup.

The World of Coffee. Starbucks’ CSR efforts. Entertainment network.

CONCEPT #2

Concepts developed by Charles Erdmancharles@erdman.me

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CONCEPT #2Partner with Microsoft to install their interactive “Surface” tables in retail locations. Create an application that reacts to a cup or phone to trigger an interactive, rich media experience.

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Concepts developed by Charles Erdmancharles@erdman.me

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CONCEPT #2Partner with Microsoft to install their interactive “Surface” tables in retail locations. Create an application that reacts to a cup or phone to trigger an interactive, rich media experience.

“

Concepts developed by Charles Erdmancharles@erdman.me

Concepts developed by Charles Erdmancharles@erdman.me

WHAT’S IN YOUR CUP?The coffee you are now enjoying has made a long, loving journey to get here.

MUSICNEXT TO U

DOINGGOOD

COFFEETRAIL

Coffee: Breakfast BlendBean: 2/3 Robusta, 1/3 ArabicaRegions:Peru, South AmericaKenya, NE Africa

Peru, South America

Kenya,NE Africa

Watch

Using RFID tags, each cup is given a unique coffee ID. The table reacts with a travel journal that explores the countries where each blend’s coffee beans were sourced.

STARBUCKS: CONCEPT #2

STARBUCKS + MUSIC + YOU

STARBUCKS: CONCEPT #2

Concepts developed by Charles Erdmancharles@erdman.me

WHAT’S IN YOUR CUP?The coffee you are now enjoying has made a long, loving journey to get here.

DOINGGOOD

COFFEETRAIL

MUSICNEXT TO U

Jazz

When the user puts down their mobile phone, it’s bluetooth signal triggers a music discovery experience that integrates with the music social network (concept #1).

WHO’S HERE NOW?AND WHAT DOTHEY LISTENTO?

Rock

AltPop

Country

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What’s Trending NowJack White - Blunderbuss

15 tracks

1. Music genres create groupings of people in the retail store right now. Each person can be a part of multiple genres.

2. With one swipe, the user can move between the music and coffee / CSR experiences.

3. Music tracks are streamed to the user’s phone so they can listen through their ear phones.

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THANK YOU!

Do you like what you’ve just seen? Don’t just rip it off, reach out. Create better together.