free ideas-shared
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Here are some FREE IDEAS! That's right. Take these gems and run with them. If you run to the bank though, please provide your Debit Card number. If you run to your bosses office, I hope these make you look smarter. If you want more of these, reach out and lets collaborate. After all, its better to create together. The content of this deck addresses a set of ideas for improving the Starbuck's retail experience using digital technologies. Enjoy!TRANSCRIPT
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free ideasfrom June 2012
EXPERIENCEA Starbucks is a meeting place where one can go to feel in the world, but not be required to participate with it. It is a warm drink in the company of others to share a predictable, repeatable experience.
Starbucks makes coffee. MAKES
Starbucks sells the experience of a refuge or haven.It sells a feeling of community and connection.
SELLS
So how can we create a retail experience where people connect more genuinely; where people feel a greater sense of community both with the brand and fellow patrons?
CHALLENGE
Create a platform for people to connect in-person over shared digital experiences around music and stories.
SOLUTION
A living social ecosystem where Starbucks’ patrons share and discover rich content from the Starbuck’s Entertainment service.
Share.Meet. Connect.
CONCEPT #1
Concepts developed by Charles [email protected]
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CONCEPT #1Use the wifi network as a closed social ecosystem where we can discover new acquaintances in the fertile and common language of music. It’s like a localized foursquare music service.
“What’s your sign?”
“Nice weather, huh?”
“Cool playlist. Ever listen to The Black Keys?”
?
Concepts developed by Charles [email protected]
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CONCEPT #1Use the wifi network as a closed social ecosystem where we can discover new acquaintances in the fertile and common language of music. It’s like a localized foursquare music service.
“What’s your sign?”
“Nice weather, huh?”
“Cool playlist. Ever listen to The Black Keys?”
?
Concepts developed by Charles [email protected]
Visitors to the music social network see a pinterest-like grid showing playlist “tiles” created by people physically in that Starbucks retail location.
STARBUCKS + MUSIC + YOU
Forever Spring
See more fromPAUL
Concepts developed by Charles [email protected]
STARBUCKS: CONCEPT #1
The playlist tile opens the Starbucks member’s music page, displaying playlists from their favorite music service- Spotify, Rdio, MOG, Pandora, etc.
Paul DempseyMaecenas faucibus mollis interdum. Cum sociis natoque penatibus et magnis dis parturient.
Spotify Playlist: Forever Spring
Person’s Name
Person’s Name Person’s Name Person’s Name Person’s Name
Entertainment Promo Block 1Norah Jones - Little Broken Hearts
View the music of other Starbucks Members near your now:
Like
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StarBUCKs Rewards:
5
SONG TITLE
15 tracks
Entertainment Promo Block 2Jack White - Blunderbuss
15 tracks
Back
1. Access to a user’s social network profiles.2. When you “say hello” to this person, they see an
immediate notification on their screen. Get introduced.
3. Badging system for check-ins and participation.4. Player window5. Playlists load in player window.6. Promotional area for Starbucks Entertainment
partners.7. Other members in-store right now.
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Concepts developed by Charles [email protected]
Say Hello!
x
STARBUCKS: CONCEPT #1
Allow patrons to connect with the other aspects of the Starbucks brand... through their coffee cup.
The World of Coffee. Starbucks’ CSR efforts. Entertainment network.
CONCEPT #2
Concepts developed by Charles [email protected]
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CONCEPT #2Partner with Microsoft to install their interactive “Surface” tables in retail locations. Create an application that reacts to a cup or phone to trigger an interactive, rich media experience.
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Concepts developed by Charles [email protected]
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CONCEPT #2Partner with Microsoft to install their interactive “Surface” tables in retail locations. Create an application that reacts to a cup or phone to trigger an interactive, rich media experience.
“
Concepts developed by Charles [email protected]
Concepts developed by Charles [email protected]
WHAT’S IN YOUR CUP?The coffee you are now enjoying has made a long, loving journey to get here.
MUSICNEXT TO U
DOINGGOOD
COFFEETRAIL
Coffee: Breakfast BlendBean: 2/3 Robusta, 1/3 ArabicaRegions:Peru, South AmericaKenya, NE Africa
Peru, South America
Kenya,NE Africa
Watch
Using RFID tags, each cup is given a unique coffee ID. The table reacts with a travel journal that explores the countries where each blend’s coffee beans were sourced.
STARBUCKS: CONCEPT #2
STARBUCKS + MUSIC + YOU
STARBUCKS: CONCEPT #2
Concepts developed by Charles [email protected]
WHAT’S IN YOUR CUP?The coffee you are now enjoying has made a long, loving journey to get here.
DOINGGOOD
COFFEETRAIL
MUSICNEXT TO U
Jazz
When the user puts down their mobile phone, it’s bluetooth signal triggers a music discovery experience that integrates with the music social network (concept #1).
WHO’S HERE NOW?AND WHAT DOTHEY LISTENTO?
Rock
AltPop
Country
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What’s Trending NowJack White - Blunderbuss
15 tracks
1. Music genres create groupings of people in the retail store right now. Each person can be a part of multiple genres.
2. With one swipe, the user can move between the music and coffee / CSR experiences.
3. Music tracks are streamed to the user’s phone so they can listen through their ear phones.
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THANK YOU!
Do you like what you’ve just seen? Don’t just rip it off, reach out. Create better together.