francamp 2011 - jack monson

TWITTER STRATEGIES

Jack MonsonVice President, Engage121

jmonson@engage121.com312.658.0600@jackmonson

www.jackmonson.com

What’s Your Strategy for This?

Monitor & Listen, Then Engage!

1978: Life is just a cocktail party on the street.

2011: Twitter is just a cocktailparty on the web.(cocktails optional)

Monitor & Listen, Then Engage!

Monitoring & reporting means lurking at a cocktail party, then going home and writing about it in your diary.

Engagement: interacting with people at the party!

10 Best Tactics

1. Say hi.

2. Ask a question.

3. Respond to all questions.

4. Follow everyone who follows your brand. Everyone!

5. ReTweet a handful of interesting Tweets each day.

6. Do not send automatic Direct Messages, and use real DMs sparingly.

7. Engage with people “outside of the brand”.

8. Content = 90% about your customers, their interests, lifestyles. 10% about what you’re doing.

9. Avoid “our new blog on…”, “our take on…”, “our CEO says…”

10. 140 characters? Try 120…Remember it’s all about sharing.

The Dirty Little Secret of Twitter

Your friends and fans read almost all of their “Newsfeed” and see your posts.

Your followers rarely read every Tweet. Your Tweets are read by many, many more people who are searching your subject.

Negative Comments•Respond to all thoughtful criticisms•Respond to Tweets on only on Twitter

Positive Comments•Cross-Populate to other networks•Remember, your Facebook fans, LinkedIn followers, blog readers, or other connections may never go to Twitter.

What Should We Measure?

• If you provide valuable content. If you start conversations. • If you listen to what people are doing and saying. • If you engage with people as human beings. • If you build relationships.

•Social media will be successful for you.

It doesn’t matter if you have 30 followers or 30,000

Source: Gini Dietrich

1. Increase Tweets

2. Change How You Tweet

3. Improve the Content of Tweets

4. Stop

Not working? 4 Things to Do:

Jack Monsonjmonson@engage121.com

312.658.0600@jackmonson

www.jackmonson.com