foundation presentation
Post on 09-Dec-2014
781 Views
Preview:
DESCRIPTION
TRANSCRIPT
GMS Alumni Program
GMS Alumni have a clear commitment to “giving back” to the GMS
community, continuing their personal and professional development, and
helping to build the GMS brand.
As the program has developed plans for a framework that best facilitates and
maximizes Alumni involvement, a number of opportunities have emerged.
Components of the Alumni Relations Program are designed to:
Ensure the impact of GMS and its Scholar/Alumni community beyond the twilight of the program
Provide infrastructure for Alumni self-governance Serve as a mechanism through which companies and outside
organizations can build direct collaborative relationships with the Alumni community
GMS Alumni Program
Direct DonationsMerchandisingCorporate
Underwriting-Events
Resume Service to Companies
Motivational/Speaker Bureau
Opportunities
GMS/Self Sustainability & Shared Revenue
Merchandising
• T-Shirts• Shirts• Sweat Shirts• Scarves• Polo Shirts
Clothing
• Screen Saver• MousepadComputer
• Portfolios• Folders• Paper Weights• Pencils• Backpacks• GMS Calendars
Office/School Supplies
Advertising & Marketing
GMS has access to audiences that are often sought after by educational and
community organizations as well as the corporate and commercial
communities.
Virtual marketing opportunities are available through GMS Imagine,
Scholar Connection and the GMS website, while GMS hosted events offer
in-person opportunities.
Printed Materials such as the GMS Newsletter, Outreach flyers and conference
and event programs can be a great resource for advertisers seeking to reach our
audiences.
*Documents such as the GMS Nomination Booklet, the trifold brochure and the annual
report would not be among the list of printed materials available for advertising
opportunities.
Advertising & MarketingGMS Imagine
Target: High School Students/ Parents/Counselors
What: GMS Imagine allows students from the 8th grade to receive
regular messaging relevant to their grade level and academic calendar.
Colleges, universities, organizations that
offer middle/high school educational support services, may choose to market in this arena.
Advertising & Marketing
Scholar ConnectionTarget: Gates Scholars
Opportunity: Marketing opportunities with Scholar Connection’s
may include online chats
and virtual workshops. The GMS website may offer an
opportunity for job, internship and event postings.
Advertising & Marketing
GMS Print MaterialsOutreach/Event Programs/
Newsletters
Target: Gates Scholars/Alumni,
Middle/High School Students, Educational and Community- Leaders
Opportunity: Advertising, opportunities in printed materials
Advertising & MarketingGMS Hosted EventsConferences/Graduate School Institutes/Academies/Outreach
Target: Audience will vary
Opportunities: In-person or virtual marketing
opportunities may exist
according to the event type.
Corporate Underwriting
Colleges, universities and corporations seek to diversify their
respective communities. Educational institutions have enhanced
their financial packages to attract high talent students of color, and
corporations implement diversity recruitment initiatives to achieve
the same objective
Through Leadership Development and outreach events, GMS can
provide diversity recruitment opportunities
Corporate Underwriting
Corporate Underwriti
ngLDP
EVENTS
Academies
GSIs
Conferences
Future
Events
Target: Gates Scholars and Alumni
Activity: Supports Diversity Recruitment
Corporate Underwriting-Male Initiative
Target: Middle & high school males of color, Gates Scholars, and educational organizations focusing
on males of color
Corporate Underwritin
gMALE
INITIATIVE
Bridge Builder Forums
Conference
s
Corporate Underwriting-Early Outreach Events
Target: Middle & high
school students, and educational
organizations
Partnerships
There are several organizations, like GMS, that have an objective of providing
academic and professional development support.
While the GMS Program targets Gates Scholars and Alumni, collaborating with
other organizations that target broader or similar audiences can produce cost
efficiencies.
Partnerships with other Organizations
=
Shared Costs
Partner with
organizations to
conduct joint
events to address target
audiences
Grant Focus Grants from foundations, organizations and institutions who share GMS’
mission and vision for minority youth development are potential sources of partnership and revenue
GMS may seek grants to promote and support research by Scholars and Alumni in their areas of academic discipline, especially those related to the seven funded areas
Grant support may be sought to underwrite GMS events such as outreach and conferences
With a wide population of students committed to STEM disciplines, geared toward community service, and trained in research, GMS has important resources that may be of interest to grantors. GMS is well suited to be a grants administrator for other grant types that may benefit Gates Scholars and their academic interest, social concerns and professional development
GMS’ focus on underrepresented individuals in key academic disciplines provides an opportunity to offer specialized training to Gates Scholars and other people of color in the disciplines. Additionally, the broad reach of the alumni population provides opportunities for similar engagements
Grant Focus
Research • Scholar Research• Alumni Research
Events• Outreach• Conference on Male Initiative• Early Outreach
Grant Administration
• Start-ups• Community Projects• Research
Specialized Training
• Alumni Association
Opt-In Data Membership
GMS has over 12,000 Scholar data to date and over 40,000 Non Select Applicant data in a given year which institutions, corporations, and organizations can have access to these data as long as students opt-in to participate. GMS can set up a membership fee and provide access to the outside entities so that institutions, corporations, and organizations can recruit the students for their appropriate endeavors
To comply with Title VI, Federal government agencies would not be allowed to participate in the Opt-In Data Membership opportunities
Opt-In Data Membership
Product Target
Scholar DataGrad ScholarsUndergraduate
Scholars
Nominations DataNon-Selects
InstitutionsCorporationsOrganizations
Consulting Services
GMS has over ten years of experience in outreach and recruitment of students of color, scholarship management, and increasing student retention in colleges and universities
With vast range of experiences gained in managing the Gates Millennium Scholars Program, GMS can provide consulting services to the administrators at the undergraduate and graduate school levels, high schools, and other organizations
Consulting Services
Graduate SchoolsUndergraduate
SchoolsHigh Schools
Diversity Recruitment Outreach Scholarship Awarding
Process Retention Non-Cognitive and
Candidate Evaluation Process
Nomination Process Scholarship Management Scholar Tracking
Database
Software Platforms/Hosting
GMS Scholar Tracking Database and the GMS Imagine applications have received positive feedback from institutional and organizational representatives who have also expressed interest to GMS to expand these two software platforms to accommodate their program needs.
Therefore, GMS can provide software platforms and hosting services to interested institutional and organizational representatives to manage their
audiences.
Software Platforms/Hosting-Scholar Tracking Database-GMS Imagine
Institutions &
Organizations
top related