forget predictions for 2015, we've got predictions for 2016

Digiday Out for

2015

Digiday In for

2015

Rallyverse IN FOR 2016

THE FUTURE IS NOW!!!!

Ted Talks Medium PostsSuper-deep confessional podcasts that aren’t at all self-

serving

PR pitches via email

PR pitches via Twitter

PR pitches via Snapchat

Lunch meetingsBreakfast meetings

Brief monosyllabic conversations while slurping meal-replacement slurries from a foil pouch because, like, dude, when you’re jamming hard you don’t have time for meals

Disrupting Delighting Delivering

Agency Newsrooms

Agency Incubators

Allowing vendors to put your logo on their customer slide in exchange for some advisor shares and potentially a job if they

ever get funded

Black FridayTwitter

WednesdayTwednesday

GIFs Emojis MSPaint everywhere

#blessed #legday Fs#hashtag

Subtweets Hate Favs #hatetag

Press releases Open letters Letters edited in real-time on Google Drive

Tweetchats Podcasts Teenagers’ YouTube Channels

Drunk textingDrunk

SnapchattingExtremely precise Snapchatting

Hating on BuzzFeed

Hating on Uber Hoping Uber will hire you pre-IPO

Brogrammers Girls who code Senior citizens who code

Words With Friends

Kim Kardashian: Hollywood

Kim Kardashian: Makerbot

The pivot The grind Needing health insurance

Homepage takeovers

Content marketing

Deals Deals Deals!

Online native adsPrint Native

AdsApp Native Ads

ad tech martech App Tech Stack

Siri Serial Cereal

Tinder Hookups Etsy hookups Fanduel Hookups

PaywallsMembership

programsOpt out programs

Portfolios Side projects Side hustle

3D Printers DronesGiant killer robots employed as private security for large tech

firms, but seriously, they’re totally safe

Philanthropy Angel investingOne-week online fantasy football leagues that totally aren’t

gambling

Twitter Chats TweetStorms TweetStormTroopers

Sucking up to sources

Scolding sources

Just printing whatever your shared investors say

Arguing what “native” means

Arguing what “programmatic”

meansArguing what “content creation” means

Facebook for X Uber for X Drones for X

Press conferencesInfluencer

DinnersSave everyone the effort, just put them right on your cap

table

Bearded creative Bearded CEOs Bearded CEOs who lean in

Social media managers

Audience Development

CzarsDrone Development Czars

Listicles Explainers Cellphone photos of other people’s whiteboards

Ad exchangesPrivate

Marketplaces“Programmatic” “Premium” “Reserved” [wink wink]

Social media bloggers

VC bloggers Tinder for VCs

Agreeing on Twitter

Arguing on Twitter

Aging on Twitter

Newsrooms Content Studios Content Farms overseas

MidtownLower

ManhattanLower Bronx

Sucking up to Silicon Valley

Attacking Silicon Valley

Hoping that if we never say anything mean on Twitter about those big companies we’ll be able to work there someday

Investigative journalism

Thought pieces Tweeting screengrabs of block quotes

Mobile appsEmail

newslettersWidgets

Worshipping Vice Hating on Vice Hiring someone who worked at Vice

Real-time marketing

Social media advertising

Advertising social media

Big ideas Tech stacksDoing one tiny borderline significant/ interesting thing but

“doing it really well”

WordPress installations

Custom CMS Bespoke CMS

SEO Social URL Privacy URL

ClickbaitComplaining

about clickbaitBeing super jealous that you can’t write better headlines

#FF #TBT #ASDJSDKASD

Grumpy Cat Doge Froge

Silicon Valley New York City Queens

Months Moments Snapshots

Sales people Programmatic Bots taking other bots out for custom jeans

Websites Platforms Languages

JournalismBranded content

User-generated content

Blatant SexismEthics in gaming

journalismSee above re: printing whatever our shared investors say

Gaming appsConnected

devicesDisconnecting devices ASAP SOS

“Dunk in the dark”Viral

slacktivismSporadic slacktivism that is ignored

SXSW Art Basel SXSWXArtBasel

Off the record On the recordAs if everything you do and say isn’t being recorded, that’s

adorable

Facebook pages Microsites Landing pages

Building on Facebook

Distrusting Facebook

Bragging about how you never go to Facebook, not ever

AggregationOriginal content

Aggregated original content

Millennials Gen Y Tweens

With apologies to the team at Digiday (www.digiday.com).